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Yulon's NT$9.5 million investment in LINE TAXI has been approved by the Fair Trade Commission, establishing a new mobile services business group.

Author: Mash Yang
December 2023, 08 - Updated on December 21, 2023
in App, Market dynamics, Life, network
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In June this year, Yulon Group announced that it would invest in Jindouyun Internet Technology Co., Ltd. (i.e., LINE TAXI) through its subsidiary Yurong Enterprise in the form of cash capital increase, acquiring a 6% stake at a price of NT$9.5 million, which will become Jindouyun Internet Technology Co., Ltd.Largest shareholderAfter the news broke, the Taiwan Fair Trade Commission approved the investment transaction today (8/21).

Yulon's NT$9.5 million investment in LINE TAXI has been approved by the Fair Trade Commission, establishing a new mobile services business group.

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After becoming the largest shareholder of Jindouyun Internet Technology Co., Ltd., Yulon will officially integrate with the LINE TAXI service platform to build a "technology-driven mobility service" model. With a customer-centric philosophy, it will create a new competitive advantage in mobility services and expand its long-term strategic layout for MaaS mobility and car-sharing services.

Yulon will integrate the resources of its three subsidiaries, Ge Shang Car Rental, Yudian Auto, and Xingguan Enterprise, to establish the Yulon Group Mobile Services Business Group. It will also work with strategic partners such as the SeaLand car subscription platform to jointly strengthen the Yulon Group's automotive value chain and service capabilities. In the future, it plans to introduce more diversified mobile innovative services based on consumer demand through the LINE open platform and digital capabilities.

This investment, in partnership with an open platform ecosystem, will allow Yulon to integrate diverse services and partners with different characteristics, providing a more comprehensive and high-quality mobile car experience and creating business opportunities based on a people-oriented service spirit.

In addition, to celebrate the 70th anniversary of Yulon Group, Yulon Enterprise will continue to expand its investment layout through the three major businesses of corporate finance, consumer finance and mobile services, integrate the group's long-term development strategy, build a complete automotive-related service business, and actively explore value service growth through the green energy industry.

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Tags: LINELINE TaxiYurongYulon
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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