YouTube earlierAnnounceThe number of monthly active listeners of its podcast content has exceeded 10 billion, which further emphasizes that YouTube service has become an important platform for creators and viewers.
The podcast content on YouTube is the podcast content that was launched in 2018 and will be released in 2023.Incorporate YouTube Music, attract more people to consume podcast content through the audience scale of the YouTube platform.
It has been announced that the number of monthly active listeners of its podcast content has exceeded 10 billion, showing that integrating podcast content with YouTube services has indeed brought a lot of usage benefits, while also making YouTube content more diverse, and Google can also generate more advertising or subscription revenue through these contents.
At the same time, more and more creators and brand owners are putting podcast interviews with video content on YouTube, allowing users not only to use it through simple listening, but also to watch it through mobile phones, tablets, and even TVs, thereby expanding the viewing efficiency of content.
Last year, users spent over 4 million hours watching podcasts on devices like TVs in their living rooms. This has led many podcast creators to start shooting visual content rather than just uploading audio content. Google has also announced a plan to increase advertising revenue sharing for podcast content, allowing more creators to benefit from it.
