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Xiaomi challenges AirTag! Xiaomi launches its Bluetooth tracker "Xiaomi Tag" in the international market, featuring a built-in metal clasp that eliminates the need for a protective case.

Lack of UWB ultra-wideband technology

Author: Mash Yang
December 2026, 02 - Updated on December 28, 2026
in exhibition, Life, Hard body, network
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At its pre-MWC 2026 event, Xiaomi announced the international launch of its Bluetooth anti-loss device, the "Xiaomi Tag." Unlike Apple's AirTag, the Xiaomi Tag features a more elongated oval design and a built-in metal buckle, allowing users to directly attach it to their keychains or backpacks without needing to purchase a separate protective case.

Xiaomi challenges AirTag! Xiaomi launches its Bluetooth tracker "Xiaomi Tag" in the international market, featuring a built-in metal clasp that eliminates the need for a protective case.

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In addition, Xiaomi Tag is also compatible with Apple's Find My and Google's Find My network, aiming to capture the anti-loss device market with its high practicality and affordable price.

Dual ecosystem support is supported, but the settings still require a "choose one" approach.

In terms of connectivity and location capabilities, Xiaomi Tag demonstrates exceptional cross-platform flexibility. It supports both Apple's Find My network and Google's Find network, meaning that both iOS and Android platforms can leverage a vast network of smartphone nodes to help locate lost items.

It's important to note that users cannot enable the Find My feature on both systems simultaneously. During the initial setup, you can only choose to pair your device with either Apple's or Google's network.

Practicality First: Built-in buckle, IP67 waterproof and NFC sensing

In terms of hardware design and specifications, the Xiaomi Tag emphasizes out-of-the-box convenience:

• Built-in metal buckle:The device features a sturdy metal opening integrated at one end, eliminating the need to purchase a key ring or leather case like the AirTag to attach it to items. It can be used directly with existing buckles.

This is an advertisement.

• Long-lasting replaceable battery:It uses the commonly available CR2032 button battery, providing up to one year of battery life, and users can easily replace it themselves.

• Weather resistance and tracking tags:It boasts an IP67 rating for dust and water resistance, sufficient to withstand brief immersion in water or rainy conditions. It also features built-in NFC functionality; if someone finds a lost item with a Xiaomi tag, they can simply scan the tag with their phone to access the owner's pre-registered contact information.

This is an advertisement.

Biggest compromise: Lack of UWB ultra-wideband technology

In order to gain a price advantage, the Xiaomi Tag made a clear compromise in terms of specifications: it did not include UWB (Ultra-Wideband) technology.

This means that when you get close to a lost item, your phone screen won't display the precise "arrow direction and distance indicators" like the second-generation AirTag. Users will have to rely on the strength of the Bluetooth signal and the Xiaomi Tag's sound prompts via the app to locate it by sound.

Despite lacking the precise search function, its price is indeed quite competitive. The Xiaomi Tag has a suggested retail price of £12.99 (about US$18/NT$550) for a single purchase, and a four-pack is priced at £44.99 (about US$61/NT$1900), which is significantly cheaper than Apple's AirTag.

Tags: MWCMWC 2026XiaomiXiaomi 17Xiaomi 17UltraXiaomi TagMilletXiaomi 17Xiaomi Mi 17 Ultra
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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