Google recently announcedOpt out of using cookies, World Wide Web Consortium (W3C)Calling on Google to reconsider this, believing that it will have an adverse impact on improving online privacy.
Google originally planned to completely phase out cookies by the end of 2024, but due to market developments, regulatory bodies, and developer concerns, the implementation date will be postponed to early 2025. However, in an earlier public statement, Google stated that ending cookies would negatively impact online publishers and advertisers, and therefore decided not to eliminate them. Instead, it emphasized that it would ensure a better browsing experience for users through more secure methods.
According to Anthony Chavez, head of the Google Privacy Sandbox project, if the decision is not to cancel the use of cookies, additional privacy controls will be added to make it easier for users to ensure personal browsing security. For example, a network IP protection mechanism will be added to the incognito mode of the Chrome browser, and the Privacy Sandbox API function will be continuously enhanced, allowing users to ensure that their personal privacy is not affected when viewing web content through the Chrome browser.
However, Google's privacy-killing approach has sparked controversy and criticism, and it is also facing investigations by government agencies, which believe that this move will make it easier for Google to control the online advertising market. Even though browser companies such as Apple and Mozilla have already planned to abandon cookies, Google has changed its previous decision to continue using cookies, which may further affect user privacy.
