Regarding this announcement in TaiwanListing InformationRegarding the Galaxy Z Fold6, Galaxy Z Flip6, as well as the Galaxy Watch Ultra, Galaxy Watch7 series smartphones and Galaxy Buds3 series headphones, Chen Qimeng, general manager of Samsung's mobile communications business, said that it is expected that the new foldable screen phones will be more durable and have a stylish appearance design, and the combination of Galaxy AI user experience and Samsung's product ecosystem will further boost Samsung's product sales momentum in the second half of the year.
Regarding the average price increase of approximately NT$3000 for the new foldable-screen phones, Chen Qimeng said that this is mainly reflected in the new product design, which uses a more durable screen and hinge structure, and also adds more Galaxy AI user experience. At the same time, the phone has not only become more durable, but also lighter in overall weight.
In addition, Chen Qimeng also said that Samsung is currently taking a more open attitude in the Galaxy AI user experience. In addition to integrating with Google Gemini artificial intelligence technology, it also combines its ownGaussian Multimodal Large Natural Language Model (Gauss) continues to accumulate usage data with its own products and collaborates with many third-party companies to create a more unique Galaxy AI user experience.
Samsung also revealed that its Taiwan team is currently collaborating with third-party companies to provide a translation application function that can support Traditional Chinese for the Taiwanese market. This will provide more complete localized application services and can also be combined with its own product ecosystem to establish a more complete user experience, thus having more product advantages compared to other competitors.
With the launch of the Galaxy S24 series flagship phones in the first half of this year driving sales growth, Samsung stated that while the overall mobile phone market in Taiwan grew by 12%, its own mobile phone sales also grew by 7-8%, with products priced above US$600 growing by more than 15%. Therefore, after launching new foldable screen phones in the second half of the year, it hopes to further exceed the growth scale of the first half of the year. It also expects sales of foldable screen phones to grow by 20%.
At the same time, Chen Qimeng also expects that the company will be able to continue to attract new users with foldable screen mobile phone products. For example, the newly launched Galaxy Z Fold6 and Galaxy Z Flip6 have many Galaxy AI functions that begin to make use of the foldable screen design, such as real-time translation through the internal and external screens of the phone. It also allows the external camera to take pictures with an optimized framing range. Coupled with Samsung's own product ecosystem integration, it is expected to attract many consumer groups to join.
Therefore, even though the Taiwanese market is not as fond of foldable-screen phones as the global market, they still account for 20% of sales compared to the Galaxy S series. Chen Qimeng believes that there will still be many opportunities to attract more new users to try foldable-screen phones in the second half of the year.
Chen Qimeng also emphasized that the company will continue to adopt the "N-1" market strategy for foldable screen phones, that is, the sales model of only one product will be the main focus in a single phase, so that the newly launched Galaxy Z Fold6 and Galaxy Z Flip6 can stimulate more willingness to upgrade their phones. In addition, by continuously listening to consumer feedback, improving customer service and after-sales quality, consumers who choose to use Samsung mobile phone products will have a better user experience.
