EA earlierAnnounceIt has ceased operations of the mobile game "Apex Legends Mobile", which was launched in April 2021, and also confirmed that it will stop developing the mobile game "Battlefield Mobile".
According to EA's statement, although Apex Legends M has attracted many players to play, and even wonApple's 2022 App Store AwardsHowever, it still failed to achieve the expected goals, so it decided to terminate operations. As for Battlefield Mobile, in response to the different needs of the gaming market and the continued growth of the previously launched Battlefield ecosystem, it decided to adjust the product development direction and terminate the development of this mobile game.
At the same time, EA emphasized that it will continue to promote the growth of the Battlefield ecosystem in the future and strive to improve the gameplay content of Battlefield 2042 to attract more players to join.
But with the termination of the development of Battlefield Mobile, the Industrial Toys studio responsible for creating this game will also be closed.
"Apex Legends M" is expected to be closed within 90 days from now. All content purchased through paid services will be prohibited from use, and the in-game store system will also be closed. However, players can still continue to use the remaining virtual currency to play before the game is officially closed.
The closure of "Apex Legends M" will not affect the gameplay of the desktop and home console versions of "Apex Legends", which are independently operated products.
On the other hand, the announcement of the termination of the operation and development of the two mobile games seems to highlight the change in EA's development strategy in the mobile game market.
