Whirlpool, founded 113 years ago, announced today (March 3) that it has been operating in Taiwan for 26 years. The company stated that it will adhere to the three main development axes of small appliances, large appliances, and commercial appliances, continue to create new revenue sources in Taiwan with kitchen appliances and dishwashers, and aims to become one of the top three brands of refrigerators and washing machines in the Taiwanese market. At the same time, it will strengthen local operational effectiveness through sales, service, marketing, and logistics.
Whirlpool stated that after the COVID-19 epidemic has eased and people have gradually resumed their daily lives, the consumer market will be more inclined towards smart consumption, products that pursue convenience and efficiency, and shopping scenarios that can improve life and maintain sustainable consumption.
Therefore, in its next development strategy, Whirlpool will combine its Sixth Sense smart technology with a sustainable lifestyle to create a smart living experience, and through the trust and reliability of product experiences, it will integrate sustainable living and a quality life experience, making this the main axis of Whirlpool's development in Taiwan.
At today's event, Whirlpool announced the launch of a new 17kg large-capacity, ultra-slim upright inverter washing machine, as well as a super-thin, beautiful two-in-one clean dehumidifier that emphasizes first-level energy efficiency. New products also include the Intelli Sense first-level inverter double-door refrigerator. The company also exhibited a variety of new products equipped with sixth-sense smart built-in kitchen appliances, IH induction stoves, dishwashers, range hoods, as well as built-in refrigerators and ovens that can be adapted to American home decor.
Among them, the vertical inverter washing machines with an extremely narrow design are divided into two major series: SaniPro and SonicClean, and are available in two colors: Titanium Air Gray and Starlight Silver. They cover a washing capacity of 12-20.5 kg, with a total of 10 models.
The 17kg model is designed to meet the trend of more refined housing space in Taiwan. It offers a larger washing capacity in an extremely narrow body and uses sixth-sense intelligent technology to determine the amount of laundry through various sensors and automatically select the washing cycle, thereby saving water, electricity and time. It can also optimize the washing effect through 60-degree hot water steam sterilization, automatic calculation of detergent dosage and DD SonicClean ultrasonic vibration washing. The ZEN DD high-performance direct-drive inverter motor emphasizes the elimination of traditional belt drive design to extend the service life of the motor and comes with a 10-year warranty.
In addition, the Thermo Wash upright washing machine is equipped with a detachable powerful rod design, allowing users to choose whether to disassemble it or enhance the cleaning force according to different cleaning volumes and cleaning needs. It also provides a hot and cold water inlet design to improve the cleaning effect through warm and hot water.
The new Intelli Sense first-level inverter double-door refrigerator launched this time is available in 224 liters, 250 liters, 310 liters and 430 liters specifications. It is also equipped with the sixth sense intelligent design, which can adjust the refrigerator temperature according to usage habits and food storage quantity, and ensure the freshness of food through the honeycomb top cover design.
The new Prui Pro dehumidifier also meets the first-level energy efficiency design and is built with a narrow design. It provides a five-layer filtration system, nano-silver ion filter, multi-functional full-effect filter, etc. to remove odors and bacteria, and purifies the air through high-concentration negative ions. It also enhances air purification efficiency through the sixth sense intelligent design.
