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Home Market dynamics

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.
Leveraging its technological and supply chain advantages to drive market development for more products

Author: Mash Yang
December 2026, 01 - Updated on December 09, 2026
in Market dynamics, exhibition, Life, Hard body, observe
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Announced last year during IFA 2025Invest in car manufacturingAfter expanding its home appliance product ecosystem, Dreame showcased a more complete product portfolio at CES 2026, including new smart wearable products, action cameras, and even the concept car from its independent brand Nebula Next – The Nebula Next 01 Concept.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

Currently, Dreame is not only continuing to expand its product range, including robot vacuums, handheld vacuum cleaners, floor scrubbers, hair dryers, and beauty devices, but also plans to further expand into air purifiers, air conditioners, TV screens, built-in dishwashers, washing machines, and even plans to launch more small home appliances to meet the needs of more global markets. Some products will be selected for import by Taiwanese agents, but some products may still be subject to adjustments due to regulations, NCC inspections, or other factors, or may not be able to be imported.

Starry Sky Project Concept Car

The Starry Sky Project was first established in 2021 with a team focused on technology research and development and product exploration. Currently, it is independently established and operates with Dreame, and its corporate governance and business decisions are independent. Although there will be business exchanges and cooperation between them, it does not constitute equity control, business subordination or business merger. In other words, the development of the Starry Sky Project is not affected by Dreame's control.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

Currently, Project Star has only showcased the concept car "The Nebula Next 01 Concept," and it was also only displayed statically at CES 2026. No specific details have been released, and therefore there is no concrete news about the production and release of a commercially available vehicle (previous reports indicated that it was expected to launch as early as 2027).First wave of car models).

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

However, from Xiaomi's earlier announcement of its car manufacturing business to the actual launch of its commercially available models, the time has not been slow. In addition, due to the current mature supply of related technical components such as batteries and drive motors, and the availability of many in-vehicle platform designs that can be used directly, the time from design to market entry for electric vehicles is generally much faster. Therefore, it is expected that the electric vehicle products of the Starry Sky Project will also enter the market soon.

Deploying in the smart wearable market

As many brands are entering the smart wearable market, Dreame also announced its entry into the smart wearable product market at the end of last year. The first wave focuses on smart rings that will not cause significant burden to users, and adds a vibration function to remind users of notifications such as mobile phone messages. At CES 2026, Dreame also showcased two smart rings with more functions (such as being able to be used as unlocking electric vehicles), as well as a smart watch that will be launched in the first quarter of this year.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

In terms of functionality, Dreame's smart ring offers sleep tracking, AI-driven health tracking, vibration alerts, stress and emotion recognition, and activity data recording. It can also control music playback and camera shutter on your phone via touch, and has a lifespan of up to 7 days (up to 15 days). It is also designed to withstand 50 meters of underwater penetration and is resistant to sweat corrosion. It comes in 8 sizes ranging from 6 to 13 inches.

Two additional smart ring designs were announced at CES 2026, incorporating NFC connectivity, enabling them to link with smart home devices, simulate digital keys, simulate vehicle digital keys, and quickly exchange contact information via NFC.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

As for the smartwatch, it supports blood pressure measurement and ECG recording, provides all-day heart rate, oxygen saturation and sleep quality tracking, and also supports HRV heart rate variability and EDA skin conductance measurement. It also has a built-in Tracker AI health assistant that can analyze emotions and moods. Other features include making and receiving calls via Bluetooth, as well as all-day health data recording. The battery can last up to 12 days.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

In addition, Dreame has also confirmed that it will launch a smart glasses device in the future, initially targeting products such as Meta Ray-Ban, and providing functions such as calling, music playback and shooting, supporting AI to identify the photographed object, AI translation and analysis functions, and the whole device weighs only 35 grams.

Dreame plans to launch an AR version with a miniature display, which is undoubtedly aimed at competing with Meta Ray-Ban Display.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

Although it is currently still using the Dreame brand, the smart wearable products are expected to develop as an independent brand in the future.

Expanding the action camera market

Dreame also showcased its first action camera, the Cube, under its independent Leaptic brand, at CES 2026. Its design is reminiscent of DJI's Action Nano, but it emphasizes more stable 8K video recording and boasts the ability to capture clear nighttime images. It features a 1/1.3-inch, 5000-megapixel sensor and a detachable, magnetically attached body, making its overall usability almost identical to the Action Nano. However, its screen is much larger than the Action Nano's, and it also comes with a wide range of accessories.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

In addition to launching action cameras, Dreame plans to make Leaptic operate more independently and may even expand into products such as panoramic cameras and drones.

More products

In recent years, Dreame has continued to expand its presence in the global market, from early robotic vacuum cleaners to a wide range of smart home appliances. It has also established more independent brands to target different product markets. For example, it is currently entering the electric vehicle market through the Starry Sky Project, and is even challenging the action camera market with the independent brand Leaptic. It also plans to expand its smart wearable product portfolio.

At CES 2026, Dreame showcased its upcoming smart recording device, boasting a thickness of only 3mm, a weight of 30 grams, and support for over 120 languages. It can quickly transcribe recordings using AI translation, clearly aiming to challenge the smart recording devices already on the market from brands like Plaud and Anker. Therefore, it's expected that Dreame will leverage its technological and supply chain advantages to drive more product development. Furthermore, during CES 2026, it was also revealed that Dreame plans to enter the robotics market.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

While expanding its home appliance product ecosystem, the company also seeks to establish a presence in the smart wearable, action camera, and electric vehicle markets through more independent brands.

In fact, it's not just Dreame. Brands like Roborock and SwitchBot, after establishing a certain market scale, almost all start to integrate their own technology and supply chain resources to expand the market development of different products. After all, in the current market competition, competing with only a single or a few products may not have as much room for growth as operating in multiple areas.

Tags: CESCES 2026CubeDreamerEV carLeapticNebula NextThe Nebula Next 01 ConceptStarry Sky Projectpursueelectric car
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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