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Home Market dynamics

When iPhone users in the EU download apps through the software market, they will first confirm and agree to install them.

Author: Mash Yang
2024-02-25
in Market dynamics, 手機, Life, apple, observe
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In the new iOS 17.4 beta test version released by Apple earlier, Apple will require iPhone users in the European Union to confirm and agree to the installation when installing apps through the App Store.

When iPhone users in the EU download apps through the software market, they will first confirm and agree to install them.

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If this prompt continues to remain in the official version update of iOS 17.4, Apple is expected to confirm it when users download the App for the first time using the App Store and choose whether to agree to the installation, so as to avoid EU regulators accusing it of violating market monopoly.

Apple previously based on the EU Digital Markets DirectiveAdjusting App Store usage policiesIn 27 countries and regions within the European Union, including France, Germany, Italy, and Spain, users are allowed to obtain iOS platform-compatible application services from third-party software markets and distribution platforms. Apple will also provide relevant API resources and development tools, allowing developers to provide download and installation App services through other platform channels, and perform subsequent updates and management.

As for Apple, it will also add corresponding protection measures from iOS 17.4 and later versions. In compliance with the EU Digital Markets Directive, it requires that apps must complete automated and manual reviews under notarization to ensure safe use. At the same time, it must also provide complete instructions for using the app content. If malicious programs are found during the app installation process, the system will prevent the app from starting.

Apple also emphasized that this approach doesn't completely prevent the risks associated with apps downloaded from non-App Stores. On the other hand, apps downloaded from non-App Stores won't be able to use features like Family Purchase Sharing and Ask Before Buy. However, they can still use Tracking Transparency, requiring user permission before tracking their personal data.

The above adjustments are currently only applicable to use within the EU, including the United States, the United Kingdom, and countries and regions outside the EU, and users are not allowed to download apps through third-party software markets.

The official version of iOS 17.4 is expected to be officially launched in March this year.spring conferenceAfter announcing a new product, start releasing updates to users.

Apparently in the EU, there's an extra step when downloading an app so that the App Store behaves like a 3rd party marketplace (so it's not considered anticompetitive). It's after you authenticate with Face ID.

(That's on 17.4 beta 4) pic.twitter.com/oGwZVSPLcm

— iSoftware Updates (@iSWUpdates) February 23, 2024

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Tags: App StoreDMAEUiOSiOS 17.417.4 iOS betaiPhoneDigital Markets ActEuropean Union
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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