蘋果即將於美國西岸時間6月11日上午10點 (台灣時間6月12凌晨1點)展開年度開發者大會WWDC 2024，筆者稍微整理近期相關傳聞與近期蘋果發展動態，藉此預估今年將公布重點。
• Apple Intelligence
There have been many rumors that Apple will announce many artificial intelligence technology application services at WWDC 2024 this year, and may also announce a partnership with OpenAI to narrow the current development gap in automatic generative artificial intelligence technology.
According to Bloomberg News, Apple's artificial intelligence technology will beApple IntelligenceIt is a general term (if we look at it from the abbreviation, it also happens to echo the English abbreviation "AI" for artificial intelligence). At the same time, the related functions may not be as simple as summarizing the key points of long texts or automatically generating image content. It may be to further enhance the service functions of Siri digital assistant and allow users to have a more comprehensive artificial intelligence interactive experience.
In addition, in addition to being used on Apple products such as iPhone, iPad and Mac, the "Apple Intelligence" function is likely to provide offline operation functions on the device side, as well as collaborative computing projects with the cloud. At the same time, it can be connected to all devices through iCloud, and it is expected that users will also be given the option to manually shut down.
As to whether all Apple products are compatible with the "Apple Intelligence" function, it cannot be confirmed at the moment, but it is expected that models with newer hardware specifications will be able to support a more complete user experience.
• privacy
When talking about artificial intelligence, we have to mention the issue of privacy. In particular, Apple has always emphasized that user privacy is the first priority. Therefore, when artificial intelligence mostly requires the use of personal data to build a customized experience, Apple willHow to further protect user privacy information, will obviously become the focus of market attention.
On the other hand, just as many companies developing artificial intelligence technology have been accused of affecting the privacy and security of others, Apple is expected to do its best to avoid such problems, and relevant practices may also be announced during WWDC 2024.
• New operating systems and development tools
New operating system updates have always been the focus of WWDC announcements. This year, the new versions of iOS 18, iPadOS 18, watchOS 11, macOS 15, tvOS 18, and visionOS 2 (tentative name) for Vision Pro will be introduced. It is expected that many "Apple Intelligence" related features will be integrated.Artificial intelligence capabilities.
There are already many reports that iOS 18 will include smarter memos, voice memos, Siri digital assistant services, and even newA feature called "Passwords", through iCloud service synchronization, users can ensure the security of their personal account passwords through centralized management.
In addition, as Microsoft continues to strengthen the "Copilot+ PC" product ecosystem with Intel, AMD, and Qualcomm, Apple may also use the "Apple Intelligence" function to give Mac models a more significant artificial intelligence application experience.
As for development tools, Apple may learn from Microsoft's Copilot service to improve developers' programming design, and may further enhance Xcode's ability to automatically generate programming content, making it easier for developers to build various application services, and even allowing developers to create service functions in a simpler way.
• game
Gaming has always been a market layout that Apple hopes to break into. In particular, Mac models have been criticized in the past for being unsuitable for gaming. However, last year, Apple announced that it would provide developers with the Game Porting Toolkit tool resources, which can quickly translate games originally for the Windows platform into versions that can be executed on Mac models. Developers only need to make minor adjustments to put games on the Mac App Store.
After attracting game developers and first-tier game companies such as Hideo Kojima and Capcom, Apple is now also attracting companies including Ubisoft to bring their 3A-level game works to Apple.Bringing it to MacTherefore, it is possible that at WWDC 2024 this year, it will announce cooperation with more game companies and publishers to bring more games to Mac models.
Under this trend, Mac models may become the key operating and development platform for future game developers and publishers, and will be able to compete with the gaming market of Windows and home game consoles.
• Hardware and Vision Pro may be announced for launch in more countries and regions
Before WWDC 2024, Apple had already announced the new iPad Air and iPad Pro. The new iPad Pro is equipped with the first publicly releasedM4 processorIt's unclear whether WWDC 2024 will be the date for the announcement of the subsequent M4 Pro and M4 Ultra. However, if Apple continues to announce new processors, it will undoubtedly unveil new Mac models, perhaps a new Mac Mini or Mac Studio.
Another possibility is the announcement of a new Apple TV product, but that seems unlikely.
As for market rumors that Vision Pro may be announcedNews on listing in more countries and regionsThere are also reports that Apple has shipped Vision Pro to markets such as China, Japan, Germany, and France, in an effort to attract more users to choose this virtual vision headset.
• What to watch at WWDC 2024?
Even though some media and developers are invited to attend the event, Apple has recently confirmed that WWDC 2024 will still be held mainly online, so the key content can be viewed online.Apple's official special events page,Apple's official YouTube channel, or watch it through Apple Developer Platform, Apple TV, etc.
