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Home Market dynamics

Western Digital to announce details of SanDisk brand spin-off on February 2
SanDisk's previously released SSD products will be back

Author: Mash Yang
2025-02-10
in Market dynamics, Hard body
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SanDisk announced at the end of last yearPut on a new brand logo,並且預告將以快閃記憶體與記憶體技術創新者作為獨立品牌定位,將在2025年回歸市場消息後,Western Digital稍早確認將SanDisk品牌拆分獨立,預計在美東時間2月12日上午9點30分 (台灣時間2月12日晚間10點30分)舉辦的投資人日公布具體資訊。

Western Digital announced the acquisition of SanDisk in 2015 and incorporated the SanDisk brand into the Western Digital system in 2020. At that time, it also consolidated and adjusted the brand product line.

However, because each brand has different user groups, Western Digital has decided to split the SanDisk brand from its own system again, allowing it to focus more on flash storage products, while the Western Digital brand can focus more resources on its hard drive storage business layout.

Details of the split will not be revealed until Western Digital's upcoming investor day, but it is expected that SanDisk's previously promoted SSD products will return. However, whether these will be merged with Western Digital's existing WD_BLACK and other SSD product lines remains unconfirmed.

Tags: SanDiskSSDWDWD_BLACKWestern Digital
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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