Previously, the actual machine was demonstrated in the Taiwan market and the launch news was announced.vivoToday (7/23), vivo officially announced the introduction of this large-size folding phone in Taiwan, emphasizing that the body weight is only 217 grams, equipped with a 6000mAh large-capacity battery and a Zeiss imaging system, and simultaneously launched four unprecedented thoughtful discount plans to attract more potential user groups to upgrade to large-size folding phones.
Vivo previously announced the introduction of a "pre-registration" blind purchase mechanism, which attracted more than 2000 consumers to register without disclosing detailed specifications and prices. This launch event also announced that starting from July 7, the vivo X Fold23 will be open for pre-order at vivo official experience stores, official malls and designated e-commerce platforms across Taiwan, with a maximum of NT$5 trade-in bonus, one-year extension of the original warranty and a full range of gifts to attract more users to buy the phone.
The thickness of the vivo X Fold5 when laid flat is 4.3mm, and the thickness when folded is 9.2mm. The body weighs only 217 grams. The Taiwan version provides 12GB memory and 512GB storage capacity, and is equipped with a 6000mAh "Blue Ocean Battery" and the fourth-generation silicon negative electrode battery technology. The processor is equipped with Qualcomm Snapdragon 8 Gen 3 and a new generation of cooling system. The camera system uses Zeiss technology, equipped with a 5000-megapixel VCS bionic main camera wide-angle lens, and a 20x macro telephoto lens, supporting Zeiss natural color and optical effects, and boasting perfect restoration of details and display of spatial levels.
Vivo emphasizes that the vivo X Fold5 can support more than 60 folding times. It is IPX8, IPX9, IPX9+ waterproof, and IP5X dustproof. It can even be folded and used underwater. It also has a minus 20 degree antifreeze design. The hinge part uses a carbon fiber skeleton hinge, claiming to strike a balance between lightweight and durability.
In terms of AI applications, vivo X Fold5 fully introduces AI Four Seasons Portrait, AI Magic Move and AI Recording and Shorthand, which further enhance the image and efficiency experience. The "Atomic Workbench" function can open five apps at the same time, and seamlessly switch between word processing, email, instant messaging and data query, making it the mobile office device that is closest to the laptop experience.
In terms of the suggested retail price, the vivo X Fold5 will be sold in the Taiwan market at NT$52990. At the same time, vivo also offers four major discount plans to attract more users to buy or change phones:
• Pre-order through all channels and receive NT$5000 in travel money
Anyone who completes the pre-order before August 8 and logs in to the official website will receive a NT$3 travel gift.
• Up to NT$12000 off for old products for new ones
Anyone who brings an old vivo X70 series or above phone to an official experience store for inspection and recycling can enjoy a discount of up to NT$12000.
Owners of iPhone 13 series and above, or Galaxy Z Fold series models can also enjoy a NT$10000 rebate.
Users of other older models can also enjoy a NT$7000 trade-in discount.
• Extended factory warranty + accidental warranty
Pre-order to enjoy an extra year extension of the original warranty, plus an additional accidental screen warranty covering both internal and external screens (once within 12 months).
• Boxed complete set
The device comes with an original protective case and screen protector, no need to purchase additional accessories.
Initially, it will only be available to the first wave of pre-order users, and the price will be "increased" due to the different specifications of the international version.
Chen Yiting, general manager of vivo Taiwan, pointed out in a subsequent interview that there is no sales pressure on the vivo X Fold5 in the Taiwan market, but the actual supply in the early stage is relatively limited, mainly to meet the needs of the first 2000 users who participated in the pre-order.
However, Chen Yiting said that if the sales of vivo X Fold5 in the Taiwan market are higher than expected, they will further strive for more supply from the Chinese headquarters, and even do not rule out the introduction of the green model that is not available in the Taiwan market this time. But whether to consider the sales performance in the Taiwan market to expand the number of new phones introduced in the future, Chen Yiting said that it still depends on the future development strategy of the headquarters.
As for the first wave of users participating in the blind purchase reservation, currently they are mainly males, while vivo's internal user groups are mainly business people and those who have daily entertainment and work needs. It is expected to be differentiated from Samsung's approach of targeting the user groups at the top of the market pyramid.
As for the obvious difference between the current price and the price in the Chinese market, Chen Yiting said that it was mainly because the international version had the additional cost of eSIM function and Google certification, which led to the price increase. However, Chen Yiting emphasized that with preferential programs such as trade-in, an additional one-year extended warranty service, and an additional accidental screen warranty for both internal and external screens, it is easier for users to buy the phone, and it has sufficient warranty as a backup, thereby attracting more potential users to buy the phone.
In addition, as the first Chinese brand to launch a large-size foldable phone in the Taiwanese market, does vivo have a chance to grab the large-size foldable phone market in the form of a later launch? Chen Yiting said that she would still observe the actual sales performance of vivo X Fold5, but also expected that the introduction of new functions this time would improve the concerns of previous users about the use of large-size foldable phones, including not being light enough, insufficient battery power, insufficient camera shooting performance, and easy damage. She believes that the launch of new functions this time will bring a different foldable phone user experience.
