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Home Market dynamics

vivo once again collaborates with Alexander Wang to enhance smartphone photography performance with RGBW sensors next year

Author: Mash Yang
December 2020, 09 - Updated on December 07, 2020
in Market dynamics, 手機, Life
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vivo announced earlier that it will begin using RGBW-arranged photosensitive elements from the second half of next year to improve the imaging effects of mobile phone cameras.

vivo once again collaborates with Alexander Wang to enhance smartphone photography performance with RGBW sensors next year

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In terms of actual industry applications, Huawei has been usingAscend P8The company's flagship smartphones are equipped with RGBW sensors, but the technology available at the time didn't allow them to fully utilize their capabilities. This was only significantly improved in recent models. Consequently, issues with RGBW sensors, such as overexposure and faded colors, have been easily addressed by rearranging them with a QuadBayer color filter array, allowing images to be presented at higher brightness while retaining true color.

Following Huawei, Vivo has also announced that it will incorporate this design into its mobile phone products, with plans to launch corresponding products in the second half of next year. Therefore, we can expect to see more companies gradually drive the growth of mobile phone photography performance. With multiple lens specifications, high-end zoom performance, and even the introduction of optical zoom designs, perhaps the next mobile phone photography revolution will see changes in the construction of light sources.

In addition to announcing the introduction of RGBW photosensitive element design, vivo also announced a collaboration with Alexander Wang, a fashion brand under the well-known Chinese-American fashion designer Wang Daren, and is expected to launch a special edition X9 Pro+ with a global limit of 17 units on September 1000. Prior to this, vivo had actually collaborated with the Alexander Wang brand.Special Edition X30 Pro.

vivo once again collaborates with Alexander Wang to enhance smartphone photography performance with RGBW sensors next year

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Tags: Alexander WangRGBWlivePhotosensitive elementWang Daren
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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