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Home Market dynamics

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?

Author: Mash Yang
2019-10-04
in Market dynamics, Life, observe, Topics
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Designed for the recently unveiled fourth modelGogoro VIVAGogoro Design Director Wang Songfu, also known as "Shui Ge," further shared the design rationale and emphasized the highly simplified design philosophy employed in this vehicle. After a brief urban test drive, I have some thoughts on this new Gogoro vehicle, wondering if the Gogoro VIVA's design will be the key to Gogoro's next leap forward.

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The Gogoro VIVA offers the same riding power as a 50cc fuel vehicle.

High subtraction actually brings more possibilities

The Gogoro 1's design is essentially a triangle, with the rider positioned at the top corner and the front and rear wheels representing the center of gravity. The Gogoro 1's design removes the three corners, creating a hexagonal shape that reflects the Gogoro 2's longer length and comfortable seating for two people.

In the case of Gogoro 3, the hexagon was further elongated, slightly deformed, and lightweighted through subtraction. A large amount of PP plastic was also used, making this model more affordable than the Gogoro 2.

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
Gogoro Design Director Wang Songfu ("Water Brother") explains the design concepts of each Gogoro model.

The Gogoro VIVA, in addition to deliberately avoiding the unlucky number "4" and adopting the Italian word "VIVA" (cheers), has been designed to be more suitable for general use. In addition to a highly simplified body design, Gogoro also provides hundreds of accessories for users to choose from, creating over 150 million accessory combinations, allowing each user to present a different style while maintaining a certain degree of recognition.

As for the design of the Gogoro VIVA, which has sparked considerable discussion, Wang Songfu stated that many of the scenarios were actually anticipated. However, once a design leaves a deep impression on people, they quickly connect it to the Gogoro VIVA. This is why Gogoro later proposed combining traffic cones with the Gogoro VIVA's imagery, hoping that the car would leave a lasting impression in more people's minds.

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
During the Gogoro VIVA design process, we actually created a lot of sketches to imagine various application scenarios, and then built the actual model.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
Gogoro has imagined possible applications for the Gogoro VIVA. Of course, these are not accessories currently under development.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
In order to increase the market users' memory point, Gogoro even jumped out and made a joke about Gogoro VIVA, hoping that this vehicle would remain in the minds of more people. Maybe these people will not remember the correct name of Gogoro VIVA, but they will definitely remember the traffic cone and other depictions.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The Gogoro VIVA design can be simply described as "EASY," where "E" stands for Elegant, "A" for Attitude, "S" for Smart, and "Y" for You. This makes the Gogoro VIVA easy to use and personalized, while maintaining the smart features of Gogoro models.

The displacement is 50cc, but the power may be more than that.

In actual riding, I discovered that the Gogoro VIVA is indeed slightly smaller than previous Gogoro models. Even pedestrians on the road could tell during my test ride that the Gogoro VIVA is relatively small. For me, who's about 173 cm tall, riding it felt like riding a 50cc Dio. Even someone 180 cm tall and slightly built could feel more like an adult riding a small bike.

However, the hub motor used by Gogoro VIVA can still output approximately 4.02 horsepower. When riding alone, the speed will be significantly limited at around 55 kilometers per hour. On the one hand, this is to prevent the motor from overheating, and on the other hand, it also responds to the Gogoro VIVA's positioning as mainly for urban commuting. In addition, the body rigidity and suspension system design are relatively ordinary, making it unsuitable for high-speed and intense driving.

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?

However, in actual testing, with the author and a fellow passenger sharing a load of approximately 150 kg, the vehicle was still able to accelerate to around 52 km/h while moving without chequered flag acceleration mode enabled. This not only shows that the Gogoro VIVA can handle obvious load-bearing needs, such as double-loaded and heavy-loaded, but also that the actual motor output power is sufficient for various riding situations. Some restrictions are only added for safety.

Furthermore, thanks to its high torque output, the Gogoro VIVA can quickly change lanes and even accelerate out of traffic even in congested traffic. Unlike typical 50cc fuel vehicles, which may experience weak starts and slow lane changes, the Gogoro VIVA has enough power to move quickly on city roads compared to ordinary electric scooters.

As for the design that can operate with only a single battery, it is also sufficient for short-distance commuting between cities. On the morning of the test ride, I rode from Ximending in Taipei City to Xiangti Plaza in Xinyi District and back, and the actual power loss was about one bar. After riding intermittently between various stops in Taipei City, there was still about two bars of power left when I returned the bike in the afternoon. Therefore, it is quite sufficient for general riding use, especially in Taipei City, where there is already a very high density of GoStation battery swap stations. Basically, there is no need to worry about power shortages. However, it also shows that the Gogoro VIVA is not currently suitable for cross-county riding unless the density of GoStation battery swap stations is higher in the future.

After Gogoro VIVA, what developments can Gogoro have next?

Gogoro VIVA has proven that a single battery can be used to smoothly shuttle between cities, so it is obvious that the Gogoro VIVA design can be applied toGoShare Rental ServiceGogoro later revealed that it is indeed ready to use the Gogoro VIVA model in the GoShare service.

Compared to the previously used Gogoro 2, the smaller Gogoro VIVA is more suitable for the GoShare service, making it easier for users to park in and out of crowded parking spaces. It also provides ample riding power for both single and double riders, and a maximum speed limit is designed to reduce accidents caused by users riding at high speeds.

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
(Photo taken from Facebook fan page "GoShare Taiwan Support Group")

In addition, since it uses the same PP material shell design as the Gogoro 3, overall maintenance is relatively easy. The fact that it can be driven by only a single battery allows the number of batteries in the GoStation battery swap station to meet the needs of more vehicle swaps.

Therefore, after the launch of Gogoro VIVA, coupled with the previously announced implementation of the third-generation GoStation battery swap station design, Gogoro is expected to be able to expand its GoShare rental service at a faster pace, and even replicate its GoShare service experience in overseas markets at a faster pace.

As for the design of a vehicle that can be powered by a single battery, it is expected that Gogoro will cooperate with more manufacturers in the future and make vehicle design more flexible. Perhaps starting next year, we will see more electric vehicles that use the Gogoro energy network system.

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?

As for the many accessories released in conjunction with Gogoro VIVA, many designs can also be applied to existing vehicles. In fact, it is not difficult to predict that Gogoro will allow its models to have more room for accessory modification in the future, and may even use Gogoro VIVA as a model to encourage more third-party manufacturers to join the accessory design lineup, thereby creating new development and profit opportunities.

From the Gogoro 1, which overturned the general user's stereotype of electric vehicles, to the Gogoro 2, which expanded its market reach, and the Gogoro 3, which penetrated even more user groups, the newly launched Gogoro VIVA has significantly lowered the barrier to entry for purchase, even allowing users to customize it to their individual needs. It also meets the needs of most urban commuters and general riding. Gogoro has clearly strategically addressed every market need.

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?

Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
To compensate for the uphill output force, the Gogoro VIVA's checkered flag mode is mainly used for short accelerations. Under normal circumstances, the maximum speed limit is basically maintained at around 55 kilometers per hour.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
To make the vehicle look smaller, Gogoro VIVA adopts a bare handlebar design, which also reduces the size of the information panel, using only a monochrome LCD display. The vehicle startup and operation mode remain basically the same as previous models. In addition to displaying battery level and speed, the information panel also displays mileage, single-trip mileage, and other information.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The Gogoro VIVA is essentially built on a wraparound iron tube frame, with the handlebars supported by a single bracket. While its overall rigidity isn't as good as the Gogoro 1, it still offers sufficient control and stability within the safety speed limit.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The same caliper brake system is used, but the disc size is smaller because the wheel frame is reduced to 10 inches, but the overall braking force is still sufficient.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
Like the Gogoro 3, it maintains the integrated rear seat and footrest design, and the parking rack can still easily set up the vehicle.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The start card sensor position is changed to the rear side of the car body, and the car body is designed with scratch-resistant, original color output PP material.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
Due to its relatively small size, it is easy to park the vehicle in a crowded parking space, but it lacks a reverse function that is convenient for towing. However, the Gogoro VIVA weighs only 80 kg including the battery, so it is actually quite easy to tow.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The front footrest is open, which makes it easier for boys to place their feet. However, for girls wearing skirts, it may be psychologically less protected by the front inclined plate. However, this problem can still be solved through accessories.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The in-wheel motor used in the Gogoro VIVA also adopts a closed design and claims that it does not require the replacement of consumables such as gear oil. Although the power output is not enough to make the vehicle go very fast, it is still sufficient for general operation.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The space in the car can only barely accommodate a full-face helmet, or a three-quarter helmet, plus a half-face helmet.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
Although it only uses a single battery, it is not a problem for riding in general cities, and it can even help make the batteries of the GoStation battery swap station available to more people.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The headlight can only be fixed on the handlebar due to the overall design of the faucet. At the same time, a metal lampshade is used for rapid heat dissipation. It will become a little hot when the light is on. Please pay attention to it.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
The Gogoro VIVA does not come with a handrail at the back. It is recommended to add a small handrail for easy handling when moving the car or using the back seat.
Opinion/Will the highly simplified Gogoro VIVA be the springboard for Gogoro's next leap?
With a variety of accessories, Gogoro VIVA can have more diverse changes
Tags: gogoroGogoro NetworkGogoro VIVAGoShareRuineng Technology
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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