This year'sAutumn conferenceAt the event, Apple not only unveiled Apple TV+ and Apple Arcade, two subscription services announced earlier this year, at a remarkably rapid pace, along with their actual launch dates and upcoming content, but also quickly unveiled the new 10.2-inch iPad and announced the highly anticipated iPhone 11 series and Apple Watch series 5. Apple not only avoided the extra time it would have spent explaining the new features brought by software upgrades and the current development scale of products such as the operating system, but instead used more application scenarios and function introductions to illustrate the user experience brought by these new products, making the content of the autumn conference more focused on the products.
In fact, judging from the news released at this year's spring conference, WWDC 2019, and this autumn conference, Apple put all its focus on the spring conference.Services, and at WWDC 2019 the focus will be onSoftware technology and operating system updatesAs for the autumn conference, the focus will be onKey hardware products, and announced the official launch time of the subscription service, as well as the price setting that is enough to attract many people to subscribe. It also announced that from now on, anyone who buys a new iPhone, iPad, Mac or Apple TV can get one year of Apple TV+ service.
When Apple introduced the iPhone 11 Pro series, it specially invited the FiLMiC teamPersonal Experience, indicating that with the new version of Filmic Pro app, creators will be able to simultaneously activate a total of four sets of lenses on the phone (video lens, wide-angle lens, telephoto lens and the newly added ultra-wide-angle lens) for shooting. In the past, it has also been stated many times that with the assistance of professional equipment and apps, it will be possible to shoot heart-shaking images with the iPhone.
Compared to professional photography equipment, the iPhone 999 Pro, with an entry-level price starting at $11, or the iPhone 1099 Pro Max, with its larger memory and entry-level price starting at $11, will be relatively accessible to creators. They are also more flexible creative tools than mirrorless SLRs, even offering features such as immediate editing and review after shooting. Furthermore, a wealth of professional creative apps are available to assist, allowing for greater variety and convenience in image creation.
Whether targeting the popular iPhone 11 or the more advanced iPhone 11 Pro and iPhone 11 Pro Max, the newly added ultra-wide-angle lens adds a new framing shooting mode, allowing users to capture images from different perspectives with the ultra-wide-angle lens when shooting still images, dynamic videos, and even selfies with the video camera, adding a new image creation mode.
Although many people believe that Apple's move is to follow the footsteps of many Android phones that have already added ultra-wide-angle lens designs, Apple's idea is to allow ultra-wide-angle lens applications to be integrated with more third-party services in the future, allowing more third-party services to use the ultra-wide-angle lenses on new phones for creation, rather than just the ultra-wide-angle lenses equipped on Android phones made by various brands that may not be able to be used with third-party services.
Integrate software and hardware to build a "one-stop" product strategy
From the perspective of Apple product design, since both software and hardware are produced by Apple, they have a very high degree of integration. At the same time, Apple can also open up API content to allow more third-party service developers to take advantage of Apple's software and hardware resources to create more practical service projects.
For example, this time Apple took the extra time to explain the structural details.A13 Bionic processorOn the one hand, it hopes to emphasize that the performance of the new processor far exceeds that of products launched by other industries. At the same time, it also explains that the new processor performance will be able to correspond to desktop-level computing performance, and can even complete content needs faster through artificial intelligence computing methods, and even play applications such as deep learning, computer vision, or speech recognition. Naturally, it also hopes to attract developers to create more application services through Apple's software and hardware resources, thereby making Apple's "one-stop" product strategy more complete.
For example, creators can shoot content using an iPhone and perform pre-production, editing, preview, and adjustments through third-party apps. They can even share their work on an iPad for larger-screen discussions. Later, they can use a MacBook Pro or Mac Pro to complete complex editing tasks that require higher computing power. This allows users to view content on mobile devices, laptops, desktops, or smart TVs, and even reach more people through online services such as YouTube, Netflix, and Apple TV+.
Therefore, judging from Apple's successive announcements of new products, they are all aimed at creating a "one-stop" market development model, allowing users to complete everything from content creation to content consumption through Apple products, and even non-Apple products can be used. For example, Apple Music, which was originally limited to Apple devices, was later opened to Android platform devices and even began to provide a web version, allowing more people to listen to music through the Apple Music service. Perhaps this means that Apple may further open up more platform devices to use Apple TV+ and Apple Arcade subscription services in the future.
In this "one-stop" market development model, deeper integration of Apple products becomes even more crucial. Therefore, while Apple plans to expand its services offerings to attract more users and drive revenue, it also hopes to increase product sales through hardware and software integration and user experience, thereby creating new profit opportunities in existing markets.
Apple Watch also follows the "one-stop" market development model
Just like at this autumn's press conference, Apple spent time explaining its collaboration with academic and medical institutions on projects related to hearing, women's health and heart rate.Using Apple Watch data to assist research, and explains the effectiveness that Apple Watch can provide in medical and other applications, so that Apple Watch products are no longer limited to general daily fitness, but can be combined with the application market needs of the medical system, while still retaining the characteristics that attract the general consumer market and can even become a fashion accessory.
Despite competitors emphasizing their strengths in fitness apps or focusing on price-performance competition, Apple has already begun to successfully integrate the Apple Watch into the medical application market, even integrating it with the insurance market. For example, last year, US life insurance giant John Hancock proposed using smart wearable devices to measure health data to determine premiums and underwriting decisions.
From the perspective of Apple Watch product development, it also follows Apple's "one-stop" market development model, which not only meets the needs of a single market, but also can find suitable application models for different market needs. The support behind it is naturally the cooperation between Apple and many third-party service developers, which allows Apple Watch to have more diverse applications.
Related links:
- Telecom operator data shows that the iPhone 11 is equipped with 4GB of memory, while the Pro series models use 6GB.
- It is reported that the iPhone 11 originally supported reverse wireless charging, but it was eventually restricted by software.
- In response to the iPhone 11 not offering 5G connectivity, Apple CEO: 4G networks still have potential for development
- Apple is still planning to release an AR headset, requiring apps to be highly compatible with iOS 13.
- Apple confirms the iPhone 11 will be equipped with a new U1 co-processor responsible for precise positioning
- Opinion/What do you think of the new products unveiled by Apple, including the iPhone 11?
- iOS 13 and watchOS 6 will be released on the same day as the iPhone 11 and other new phones are launched.
- Apple announces that the Apple Store on Fifth Avenue in New York will reopen and launch services such as Apple Watch Studio
- Compare/What's the difference between Apple Watch series 5 and Apple Watch series 4?
- Compare/What is the difference between the iPhone 11 series, iPhone XS series, and iPhone XR?
- iPhone 11 Pro and 11 Pro Max debuted simultaneously, adding a new Night Green color and a triple-lens main camera design.
- A13 Bionic adds more AI applications, becoming the most powerful mobile processor
- The iPhone 11 follows the success of the iPhone XR, adding a dual-lens main camera and new colors.
- Apple Arcade, Apple's game subscription service, will launch globally on September 4.99th for $9 per month.
- Apple Watch series 5 gets new watch faces and new titanium and ceramic versions
- The 10.2-inch iPad was unveiled, becoming the seventh-generation entry-level iPad and replacing the existing 9.7-inch version.
- Apple TV+, Apple's streaming video service, will launch on November 11st, also at $1 per month.
