The U.S. Department of Justice asked GoogleSpin off the Chrome browser businessAfter the UK's own Digital Markets, Competition and Consumer Code (DMCC) came into effect on January 1, the UK Competition and Markets Authority (CMA) has also begun to target Google's search and advertising services.Investigation, confirm whether it involves monopoly.
The UK Competition and Markets Authority's investigation will focus on whether Google's services hinder innovation in other industries, or create an advantage for its own services on its service platform, or even whether it collects and uses users' personal privacy without their permission.
The UK Competition and Markets Authority pointed out that Google's search service accounts for about 90% of the market share and also attracts more than 20 UK advertisers to place advertisements. Therefore, it hopes to confirm whether Google's service provision has an impact on market competition in the UK and whether it constitutes a monopoly situation.
In the UK's Digital Markets, Competition and Consumer Act, companies with a global turnover of 250 billion pounds or 10 billion pounds in the UK will be identified as large companies. If these large companies have the ability to influence the market status in digital activities in specific fields, they will be considered to be involved in monopoly situations.
Therefore, from this perspective, Google's search and advertising services will inevitably be deemed to have an impact on market development. Therefore, the UK Competition and Markets Authority may require Google to "share" collected data with competitors, or allow other companies to have greater control over how Google uses its data.
The UK Competition and Markets Authority will now ask Google to comment on this matter before February 2 this year, and also plans to conduct an investigation for up to nine months.
