Announced soonNews on new games such as "Assassin's Creed: Phantasms"Ubisoft CEO Yves GuillemotWhen interviewed, believes that game price increases will become the new normal in the future, but the adjustments will mainly target 3A-level game works.
從2K Sports在2020年8月推出的《NBA 2K21》，成為第一款售價調漲為70美元的遊戲作品之後，包含動視暴雪、Sony、EA，以及Square Enix在內遊戲發行商都將遊戲售價調漲至70美元。
In the game works announced this time, Ubisoft also adjusted the price of "Case of Wrath" to US$70, but the suggested retail price of "Assassin's Creed: Phantasms" remained at US$50.
According to Yves Guillemot, future price adjustments will be based on market trends, content positioning, and the manpower and technical costs of game production. However, he emphasized that these adjustments will primarily target large-scale AAA titles, not all games.
However, recently British consumers have proposedclass action lawsuit, accusing Sony of using its competitive advantage in the gaming market to require game developers and publishers to pay an additional 30% profit share, resulting in consumers having to bear higher costs for purchasing games and damaging consumer rights. Although Ubisoft emphasized that the price increase of the game was based on market trends and cost-sharing needs, it may also cause consumer dissatisfaction.
