announced recentlyAcquired Crown Taxi, a local taxi fleet in TaiwanAfter joining the integrated operation model of the platform and fleet, Uber today (June 6th) released a Taiwanese local 25 o'clock drama-style advertisement "Skip the taxi stop! Uber also has a yellow taxi" starring celebrities Zeng Wanting, Miao Keli, and Chen Guanlin. It reproduces the common daily traffic of hailing taxis on the roadside and announced that the total accumulated mileage of Uber's yellow taxi service in the Taiwanese market has exceeded 9 trips around Taiwan.
According to an Uber survey, nearly 60% of taxi rides in Taiwan still come from hailing a taxi on the street. However, this often leads to the anxiety of not being able to get a taxi when rushing to a schedule, meeting, or going out for a late-night party. Therefore, Uber emphasizes that its current Uber Yellow service in Taiwan uses the same fare method as regular taxis hailed on the street, but users can easily reserve a taxi through the app, allowing users to more easily schedule their trips.
Margarta Peker, General Manager of Uber Taiwan, said, "Uber is committed to addressing consumer needs and leveraging technology to create a convenient and trustworthy travel experience. We are passionate about Taiwanese culture. From last year's adaptation of the classic song "Walking Nine Times Along Zhongxiao East Road" to this year's incorporation of classic local drama segments, Uber continues to deepen its communication with consumers using language and style familiar to Taiwanese people."
Furthermore, following a series of localized engagements launched last year, the number of users and scale of Uber's ride-hailing service on the Uber app has continued to climb. According to Uber's 2024 platform data, Uber's ride-hailing service saw a growth of over 140%, and the accumulated mileage since its launch has already covered over 9 trips around Taiwan.
Uber's ride-hailing service continues to surge at 2024 p.m., with nearly 1.5 times the number of rides in XNUMX compared to the same time last year, peaking on Saturdays. Popular pickup and drop-off locations are concentrated in county and city stations (such as high-speed rail stations), night markets, and department stores, demonstrating that Uber has become a popular choice for commuting after work and evening activities.
In terms of regional distribution, Hebei, New Taipei City, and Kaohsiung are the top three cities for Uber rides, while Pingtung, Yilan, and Hsinchu are the fastest-growing dark horse cities, indicating that demand for rides in cities outside the six major metropolitan areas is increasing year by year. Uber's service is now available in 14 counties and cities across Taiwan, allowing consumers everywhere to easily hail a ride and travel with peace of mind.
Uber recently significantly upgraded its ride reservation feature, now allowing bookings up to 30 minutes in advance of a ride request, or up to 90 days in advance (a reservation fee applies). This feature can be used for trips to the airport and connecting to important personal or business travel. Uber and its partner fleets are also continuously strengthening safety measures, integrating technology tools into the app, including real-time trip tracking, accident alerts, and trip recording, to fully protect passengers and drivers.
In addition, Uber uses metered fares, and Uber One members can enjoy a 3% point rebate. From now until October 10, new users who register for the Uber App for the first time can enter the discount code [Skip the Farce 31] to enjoy a ride discount of up to NT$8 (NT$500 off the first trip, NT$200 off the next two trips, and NT$50 off the next five trips).
