As temperatures climb higher this year, Uber Eats Japan has announced a second year of collaboration with Coca-Cola Bottlers Japan to support delivery drivers who continue to work in the city amidst the scorching heat. Diamond partners will be given "Coke ON" vouchers redeemable for drinks to help them stay hydrated while working in high temperatures.
The event is expected to run from August 8 to September 1 this year. All delivery drivers who are certified as Uber Eats Diamond delivery partners will receive 9 free "Coke ON" drink tickets, which can be redeemed for any Coca-Cola beverage through more than 30 vending machines across Japan that support the "Coke ON" system.
Uber Eats certified Diamond delivery partners are those who complete at least 300 deliveries per month and have a high rating record. This is an exclusive membership level established by Uber Eats for active and stable delivery partners.
This reward system, developed in collaboration with Coca-Cola, not only encourages delivery drivers to continue providing high-quality service, but also helps them take care of their physical condition in hot weather.
To further increase the usage rate of tickets, Uber Eats will also send reminder messages through the delivery partner's dedicated app to remind delivery drivers to replenish water in time to avoid heat stroke and other risks of working in high temperatures.
Uber Eats and Coca-Cola first launched a similar collaboration last year. According to information released by Uber Eats Japan, couriers expressed their gratitude at the time, saying, "Being able to redeem drinks on the go during hot summer deliveries is really helpful" and "It's really thoughtful to have free drinks while working in the scorching heat."
With Japan's summer temperatures reaching record highs in recent years, delivery workers using motorcycles and bicycles in cities are facing increasing challenges from high heat and humidity. Collaborations like this one between Uber Eats Japan and Coca-Cola demonstrate that digital platform operators are beginning to prioritize human support in real-world environments, beyond just technology and services.
