Uber Eats held the 12 Uber Eats Merchant Partner Awards Ceremony today (12/2023), presenting 14 awards and recognizing 64 outstanding partner merchant brands, 45 of which were honored for the first time.
According to statistics, the demand for "on-demand delivery" through Uber Eats service has not decreased but increased after the epidemic. The total order volume of the platform in the third quarter of this year has more than doubled compared with the third quarter of 2020 when the epidemic was severe, indicating that more people are willing to order food through delivery services or order daily necessities.
Uber Eats Taiwan General Manager Chia-Ying Lee said, "Three years of the pandemic have made convenient food delivery a daily habit for consumers, and the platform's active user base continues to grow. Furthermore, the one-year Uber One membership subscription has received positive reviews for providing a compelling customer experience. Currently, one in three active Uber Eats users is a member, and members can order up to 3 times per month."
Uber Eats' merchant partners are also accelerating their digital transformation in response to this consumer trend, and have made delivery a key part of their restaurant or retail channel operations. They are not only adding more stores to Uber Eats, launching various marketing activities such as buy-one-get-one-free, 581 discounts, member-only deals, Monday egg and milk crazy, and Wednesday fresh food crazy, but are even increasing their use of new services such as Uber digital advertising and optimized logistics, creating significant performance growth.
In addition, Uber Eats also stated that merchants can grasp three major trends in 2024, including "merchant scale", "membership economy" and "green catering", to accelerate the transformation of business models. It also announced the launch of Uber digital advertising and Uber Direct logistics services to help merchants increase their performance with a flexible combination of business tools.
As for the winners of the "2023 Uber Eats Merchant Partner Award", a total of 14 categories of awards were given to 64 merchant partners of different types from all over Taiwan, including "Luo Chi Noodles" which won the "Dark Horse Award of the Year", the well-known old store "Dongfen King" which won the "Consumer Choice Award", "Lao Zeng Lamb" and "Tang Ji Rice Noodles" winners of the "Everyday Good Food Award", as well as "PX Welfare Center" which won the "Best Brand" and "Nanmen Traditional Market" which won the "Everyday Good Food Award".
In terms of digital marketing, Gino Pizza, which won the "Marketing Creativity Award," and Shuangyue Food Club, which received the "Members' Favorite Award" and "Best Brand Award," used big data to accurately understand consumer sentiment. Meanwhile, Black Wo Coffee and Lemon Burger received awards for environmental sustainability, best packaging, and the most supportive of Taiwan.
