At the end of July this yearStatisticsIn the United States, streaming video services have gradually caught up with cable TV usage, and data released earlier by Nielsen Market Research Institute showed that the proportion of streaming video services viewership had increased to 7% in July this year, surpassing cable TV's 34.8%.
However, if we include TVB's approximately 21.6% viewership, streaming video service usage has yet to completely surpass traditional TV usage. However, judging by the current growth trend in streaming video service usage, it's clearly only a matter of time before it completely surpasses traditional TV usage.
According to statistics from Nielsen, Netflix remains the most widely used streaming video service in the United States, accounting for approximately 8% of usage, followed by YouTube at 7.3% and Hulu at 3.6%. As for Amazon's Prime Video, its usage share is 3%, and Disney+, launched by Disney, accounts for only 1.8%.
In this statistical data, only the use of television as a viewing medium is actually counted, and the use through mobile phones, tablets or PCs is not taken into account. Judging from the obvious differences in current users' viewing behavior, the use of streaming video services may have already far exceeded the proportion of viewing content through traditional TV.
On the other hand, the usage share of different streaming video services may also vary. After all, more and more people are accustomed to watching streaming video services such as Netflix and YouTube through mobile phones and tablets.
However, the fact that streaming video services on TVs have begun to surpass cable TV usage indicates that users' demand for viewing content has changed significantly.
