Recently on TwitterStarted to change the brand logo, and even replaced the external sign of its San Francisco headquarters office, but it may face more expenses and advertising impacts caused by more brand trademark changes, and may even face overlaps with "X" related brand trademarks already held by companies such as Microsoft and Meta, which may lead to legal and litigation issues in the future.
Twitter has confirmed its rebranding and has replaced the original blue bird logo with "X." However, the blue bird logo may still be visible in some areas of the interface, likely due to the time required for the change. Twitter is still using the "twitter.com" website, and will apparently not release this still valuable website address.
While Twitter's name change is largely due to Elon Musk's personal preference for "X," a long-established company like Twitter, once it changes its brand, will inevitably require changes beyond just the service mark and exterior office signage. All documents and images related to brand identity must also be altered, potentially leading to additional expenses for Twitter and even a direct impact on its existing advertising business.
Many technology companies also use service products with brand trademarks related to "X", so Twitter may also face related legal and litigation issues in the future.
According to relevant statements, there are currently nearly 900 companies whose trademarks are related to "X". These companies may sue Twitter for changing its brand logo due to specific factors. Therefore, Twitter may face the problem of spending a large amount of money to obtain the right to use the brand trademark, or spend money to deal with the litigation.
On the other hand, Twitter will not only incur significant costs to obtain trademark rights for the "X" brand in the United States and abroad, but abandoning its previously used blue bird logo could also result in significant losses. Many analysts believe that Twitter's name change could result in billions of dollars in business losses, and that Twitter may even face a decline in influence in the future without the "Twitter" name.
