According to Nielsen market research, the use of streaming video services by households in the United StatesResearch, found that more than two-thirds of American households own at least one device that supports streaming video services, and the total time spent watching streaming video content using devices such as Roku, Apple TV, and Amazon Fire TV each month is close to 80 billion hours.
Furthermore, the research report shows that users aged between 13 and 34 spend almost twice as much time watching streaming video content on connected devices as they do on PCs or mobile devices.
Users aged 13 and above tend to watch streaming video content via devices for more than an hour per day, with the average time spent on PCs and mobile devices being 1 minutes and 36 minutes respectively. This shows that many people watch streaming video content on large-screen TVs.
The report also points out that among the current audience of the five major TV channels in the United States, such as CBS, ABC, NBC, FOX, and CW, only 5% are between the ages of 3 and 18. This means that younger users are no longer watching content on traditional TV channels, but are more inclined to watch content broadcast online, and even live online content can attract younger user groups.
However, compared to overall content viewing habits, traditional TV channel content still accounts for the majority of viewing. Currently, only about 8% of users watch online content through connected devices, indicating that the demand for watching content through traditional TV channels is still high.
However, judging from usage trends, streaming video services are expected to continue to attract more people, especially when most important issues occur. Live streaming is often a faster way to convey information. Therefore, more and more TV manufacturers are trying to integrate with streaming services. For example, Sony recently launched a TV productCollaboration with Netflix, and provide optimized display effects, and TV stations such as CBS and ABC also continue to cooperate withApple TV and other TV set-top box devicesCooperate to win more user groups.
