Business InsiderReportIt is said that Meta is currently testing a service platform called "Super" for live streaming influencers, which will increase interaction with audiences through online live streaming and also generate revenue through live streaming.
Meta confirmed this in a subsequent response, and revealed that this service was put into development in 2020 and has been quietly tested for two years. However, it also stated that "Super" is still only a small-scale, independent experiment at this stage, and is only tested on a small number of creators.
This platform is designed to be close to the Twitch interface and can interact with the audience online. It also allows the audience to tip the live broadcast celebrities, who will be able to receive the tip amount and earn profits through the live broadcast.
According to Business Insider, Meta has paid some livestream influencers between $200 and $3000 and required them to livestream for at least 30 minutes using the platform to test actual usage patterns and engagement. Meta's current livestream partners include YouTube creator Andru Edwards, who frequently shares tech products, and TikTok and YouTube creator Vienna Skye.
"Super" may be Meta's recent announcement that Facebook's live shopping service will be shut down on October 10 and transferred to the Instagram Reels service. It is now obviously hoping to use "Super" again to strengthen the live broadcast profitability of the Facebook service platform.
However, Meta is still facing challenges with its livestream shopping guide business model, which is currently only popular in the Asian market. Consumers in Europe and the United States seem more inclined to search for the products they need on their own, and therefore have little interest in livestream shopping guide content.
