According to Google, it is expected that starting from May next year, web browsing experience will be used as one of the considerations for Google search rankings. At the same time, it also plans to relax restrictions to allow non-users toAMP (Accelerated Mobile Pages) formatThe web content of the website can also be included in the mobile version of the top news priority search results.
Compared with the current situation where web pages must conform to the AMP format in order to be given priority in the mobile version of the top news search results, Google has confirmed that starting from May next year, non-AMP web content will also be included in the priority search results, and emphasized that the results will be determined based on the web browsing experience.
Prior to this, Google had required the inclusion of AMP format design on web pages, and gave priority to including web content that supports the AMP format in search results, which led to most news websites joining in to support the AMP format. At the same time, they made a lot of adjustments to meet the requirements of Google search results, and even spent a lot of manpower on format adjustments, sacrificing content subscriptions and additional advertising exposure revenue opportunities.
In the recent situation where the European Union and the United States have accused Google of market monopoly, Google announced that it would no longer use support for the AMP format as a requirement for priority inclusion in search results. Perhaps in order to avoid being accused of market monopoly, it agreed to allow non-AMP format web content to be included in priority search results, and instead use browsing experience as one of the main considerations for Google search rankings.
According to Google's explanation, browsing experience consideration indicators include mobile device compatibility, support for secure browsing, HTTPS encryption, or compliance with interstitial ad formats. As for whether to support the AMP web page format, it will no longer be a major consideration indicator.
A Google spokesperson explained that this adjustment does not mean that Google is abandoning the AMP web page format. He emphasized that this format is still an important web technology and Google will continue to support the subsequent development of this technology.
You can refer to this: https://wptavern.com/google-search-to-add-page-experience-to-ranking-signals-in-may-2021
This does not mean that the AMP format is no longer important, but Google is currently testing using the overall web page experience as a weighted calculation indicator for search result ranking. When the AMP format was used as a judgment in the past, if the web page did not provide an AMP format version, the search ranking would be pushed back.
After this adjustment, if the web page experience is good enough, there is a chance that it will be ranked higher in the search results even if it does not use the AMP format.
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