In recent adjustments, "X", formerly known as Twitter, not only removed images and links in tweets before 2014, but also planned to remove the titles and content summaries that were originally displayed when sharing links on "X", retaining only the presentation method of using image content to attract users to click.
According to Elon Musk, the idea of removing the title and content summary of the content shared in tweets was directly proposed by him, mainly in the hope that the content of the "X" post string would not become too crowded and more content could be presented on the screen.
Elon Musk also believes that this adjustment will help reduce the tendency of content providers to use sensational headlines or click-through snippets to trick viewers into viewing content. This approach will also encourage content providers to offer richer native content within "X" to attract users to view content, or to click on links to view more content, thereby increasing organic content reach and boosting actual user engagement with "X."
According to Elon Musk's idea, he obviously hopes that more users can publish long content directly on "X" instead of just using "X" as a content forwarding platform. In addition, he also cooperates with the plan of paying creators for advertising content profit sharing to make users more willing to share original content on "X".
However, "X" has not yet responded to the specific reasons for removing images and links in tweets before 2014, but it is obvious that the purpose is to allow "X" to get rid of its past Twitter presence as quickly as possible and reduce the overall service operating costs.
NEWS: X is changing how news links show up on the timeline.
It will strip out the headline/text so links display only an article's lead image. pic.twitter.com/yseGs58i3Z
—X News Daily (@xDaily) August 22, 2023
