Previously announced to be introduced in TaiwanvivoVivo announced today (9/8) the introduction of the limited edition "Green Pine" color to the Taiwanese market, alongside the simultaneous launch of the mid-range V60 Lite.
vivo X Fold5 drives the trend of phone replacement
According to vivo's research, the majority of buyers of the vivo X Fold5 are high-end smartphone users, reflecting the gradual acceptance of foldable phones in the mainstream market. Consumers value the immersive experience provided by the large screen, the efficient and convenient multitasking function, and the photography experience powered by the ZEISS professional imaging system. Pre-order and in-store promotions are further driving purchase interest.
Vivo believes that with the continued launch of new phones, a wave of phone replacements has been ignited. The vivo X Fold5 not only consolidates the brand's visibility in the high-end market, but also becomes a key factor in driving Vivo's market expansion.
"Green Pine" limited edition color showcases natural aesthetics
The new "Green Pine" colorway maintains the same specifications as the vivo X Fold5, including a durable folding structure, flagship performance, and professional imaging. However, the design is inspired by evergreen pine. The understated yet profound green hue showcases natural aesthetics and a premium feel, creating a unique balance between technology and style for the foldable phone.
Vivo Taiwan General Manager Chen Yiting stated that the vivo X Fold5 not only strengthens vivo's confidence in foldable phones but also demonstrates consumers' desire for innovative experiences. The new "Green Pine" color symbolizes vivo's commitment to the Taiwanese market. By using a limited-edition product strategy to increase buzz, it is expected to spark another wave of buying frenzy.
Vivo also announced several promotions, including extended warranties, screen accident protection, convenience store gift certificates, and travel credits. The three major telecom operators also offer exclusive plans with rebates up to NT$36880. These combined strategies lower the barrier to entry and allow consumers to experience the foldable phone at a more cost-effective price.
V60 Lite focuses on AI portrait and all-day battery life
Targeting the mid-range market, vivo has announced the V60 Lite, continuing the V series' signature "high-quality portrait" aesthetic. The main camera features a 5000-megapixel Sony IMX882 sensor, a 3200-megapixel video camera, and an AI-powered seasonal portrait function, automatically generating different seasonal styles for added interest.
In terms of hardware, the V60 Lite is equipped with a MediaTek Dimensity 7360-Turbo processor, a 6500mAh battery capacity and 90W wired flash charging, and supports bypass charging to meet the needs of long-term use. It is also equipped with a 6.77-inch AMOLED screen, supports a 120Hz screen refresh rate and IP65 waterproof rating, targeting young users who want a balance between performance, battery life and price.
建議售價方面，V60 Lite 12GB記憶體與256GB儲存容量版本為新台幣14990元，8GB記憶體與256GB儲存容量為新台幣13990元，預計在9月23日上市，並且於10月起搭配電信資費方案銷售。
