In response to the previous finding that Google violated the market monopoly and recommendedSelling its Chrome browser businessAfterwards, the U.S. Department of JusticeIn another lawsuitIt is believed that Google has tied advertising technology to its service platform, forcing publishers to rely on Google's services to obtain higher advertising revenue, thereby affecting the competitive advantage of competitors' products in the market.
Aaron Teitelbaum, a lawyer appointed by the U.S. Department of Justice, quoted News Corp. executives as saying that if News Corp. gave up using Google's advertising platform, it could lose up to $2017 million in revenue in 900 alone. If the company relies on Google to provide technology for a long time, it would be like being "kidnapped" by Google.
However, Google's attorney, Vidushi Dyall, refuted the allegations and believed that they were baseless, emphasizing that the US Department of Justice failed to provide any examples of market competitors being directly affected by Google's advertising technology. Judge Leonie Brinkema, who is hearing the case, also asked the US Department of Justice to provide testimony from advertising companies that were actually affected.
The US Department of Justice has successfully accused Google of creating a market monopoly in the search market and has asked Google to split its browser business. If necessary, it may further ask for the split of the Android business. If Google is asked to split its advertising business again, it will inevitably have a significant impact on Google's revenue.
In response to the previous adjustment requests made by the US Department of Justice, Google must submit its own repair plan to the court before December 12. It is also expected to appeal other lawsuits filed by the US Department of Justice.
