As we enter 2025 and the Lunar New Year is approaching, Apple has begun to launch the AirPods 4 special edition for the Year of the Snake with active noise reduction function in Taiwan and other regions. It has also launched a series of Spring Festival promotions and even launched multiple Today at Apple courses during the Spring Festival.
To welcome the Year of the Snake, Apple not only changed its logo to a snake-shaped design, but also launched a special edition of AirPods 4 with active noise cancellation to attract consumers to buy (Related trial reportYou can see it here).
In addition to launching the special AirPods 4 for the Year of the Snake, Apple also recommends the desert titanium color scheme of the iPhone 16 Pro series, the gold titanium model of the Apple Watch Series 10, the starlight iPad mini, and the starlight AirPods Max as new year purchases, using gold to create a glittering festive atmosphere for consumers to welcome the Year of the Snake.
In conjunction with the Lunar New Year, Apple also offers a service whereby when purchasing Spring Festival gifts on its official website, a customized message can be sent to the recipient via email. It also offers zero-interest installments for up to 12 months, discounts through trade-in, and the ability to have your phone custom-engraved with emojis and names for free through Apple.
In addition, Apple will also launch a New Year's Today at Apple course from January 1th to February 4th, which is also free to register for. It includes how to take portraits that match the New Year's atmosphere with the iPhone, or shoot videos and capture outdoor portraits with the iPhone, and even use iPad and Apple Pencil to use Procreate to design your own exclusive New Year's traveler character.
