Although it was reported a few days ago that Apple originally planned to upgrade its hardware design and the unstable supply of semiconductor components,The upcoming iPhone 14 seriesThe price adjustment is about $100, but according to Bloomberg News reporter Mark GurmanGet the message, pointing out that Apple may consider maintaining the sales performance of the new phone and may absorb the relevant costs on its own, allowing the iPhone 14 series to be sold at the current iPhone 13 series price.
Apple's product pricing strategy in the past has mostly been to maintain the same price design as the products launched in the previous year, and only increase prices in specific circumstances to reflect actual costs.
For example, the iPhone 4 and iPhone 4s saw relatively lower prices due to the widespread adoption of 4G network chip designs, maintaining the same price as the iPhone 5. However, the iPhone 5s and later adopted a 64-core processor, which increased the price slightly. However, the iPhone 6 and later versions maintained the same price as the iPhone 5s.
However, starting from the iPhone 6s, the price has increased significantly compared to the iPhone 3 due to the adoption of 6D Touch pressure-sensitive touch screen design, greatly enhanced metal frame hardness and body splash-proof protection, and upgraded front and rear camera specifications. The subsequent iPhone 7 maintained the same price, but it was raised again from iPhone 8 to iPhone XR. Although the higher-end iPhone X, iPhone XS to iPhone 11 Pro adopted a higher-priced design, they have maintained the same price and even continued to decline after the iPhone 12 Pro.
Recently, there were rumors that Apple might increase the prices of the upcoming iPhone 14 series models in response to factors such as market component supply. However, it now seems possible that Apple may absorb the cost itself or transfer the price difference to different suppliers, so that the iPhone 14 series models can be sold at a similar price to the iPhone 13 series models.
According to current rumors, Apple is expected to launch the iPhone 14 series this fall.Mini models will no longer be included, replaced by the standard iPhone 14, andRenamed "Plus"The iPhone 14 Plus, the iPhone 14 Pro with upgraded specifications, and the top-of-the-line iPhone 14 Pro Max. It is also expected that Apple will continue to retain iPhone 13 sales in the market, while lowering prices to attract more people to buy the phone. It will also cooperate with the iPhone SE to attract users with different needs.
