Updated:ASUS announced earlier that it will strengthen its core business, strategic business and growth business. The adjustment will restructure the system business group into three major product businesses: consumer, commercial and mobile phone.
Economic Daily NewsGet the messageIt is said that ASUS has internally decided to reorganize its e-sports, commercial, PC and mobile product businesses, among which e-sports and PC products will be merged into the same business, while commercial and mobile products will be incorporated into the same business.
The readjusted business structure will take effect from July 7 this year. E-sports and PC products will be managed by Zhang Yangguang, who was originally in charge of tablet products and took over e-sports products in 1, while commercial and mobile phone products will be taken over by Zhang Kaishun, who was originally in charge of ZenFone mobile phone products.
This adjustment has nothing to do with the business, R&D background, or whether the business is loss-making or not. It is mainly aimed at adjusting the current internal operations of each business and the grasp of market changes. We hope that through this adjustment, we can improve the team's competitiveness and get operations back on track in the second half of the year.
As for this change, it is the largest organizational change since ASUS adjusted the structure of its system product business group in 2017.
