Bloomberg News reported, formerly known as Twitter's "X" project, is testing three different levels of X Premium subscription services to increase additional revenue. The current subscription plan, which is charged at $7.99 per month, will be divided into Premium Basic, Premium Standard and Premium Plus, and charged at different prices.
The Premium Basic plan will still feature ads, while Premium Standard will have ads cut in half, and Premium Plus will have no ads at all. However, aside from the differences in ad exposure, it's unclear whether the different tiers will maintain the same functionality.
X Premium will be broken up into 3 tiers:
Premium Basic – Full Ads
Premium Standard – Half Ads
Premium Plus – No Ads pic.twitter.com/I0CyaQf2ME- Aaron (@aaronp613) October 5, 2023
After Elon Musk took over Twitter and renamed it "X", he made a number of service adjustments, mainly hoping to achieve higher revenue conversion through traffic, and also hoping to allow advertising volume to continue to return to its previous state.
In June of this year, it was announced that NBCUniversal would hire its advertising chief.Linda YaccarinoHe will serve as the company's new CEO and plans to use his experience to help "X"'s advertising business get back on track, while also working with Elon Musk to improve the "X" service experience.
In a related response, Linda Yaccarino stated that advertisers have gradually returned to the "X" platform to place ads, but advertising budgets are indeed smaller than before. However, if the approximately $130 billion in debt incurred during the previous acquisition is deducted, "X" is already able to achieve positive profits.
In addition, although the CEO position has been handed over to Linda Yaccarino, Elon Musk is still in charge of the future layout of "X", which obviously makes the market worried about the future development model of "X". In particular, in many public interviews, the data and development ideas mentioned by Linda Yaccarino seem to be somewhat different from what Elon Musk said.
For example, when it comes to daily active usage of "X", Linda Yaccarino usually describes it as the total number of original posts, replies, citations, and reposts, while Elon Musk only focuses on the number of original posts. Therefore, the data performance of daily active usage is different in the two parties' descriptions.
