After numerous delays to the game's release date due to various circumstances, Rockstar's parent company, Take-Two Interactive, finally held an earlier press conference.Third Quarter Fiscal Year 2026 Earnings ConferenceIt has been confirmed that Grand Theft Auto 6 (GTA 6) will be officially released on November 19th this year, and will be available on PlayStation 5 and Xbox Series X|S platforms.
Since it was announced in 2022Early development content videosLater, at the end of 2023, Rockstar officially announced the release of Grand Theft Auto 6. However, in recent years, due to the need for more time for preparation and adjustments, coupled with internal company issues, the official release date of the game has been repeatedly delayed. To date, Rockstar has only released two promotional videos for the new game.
From leak to release date: A bumpy four-year journey
Looking back over the past four years, the development of Grand Theft Auto 6 has been full of drama. In September 2022, a large-scale hacking leak gave the outside world a glimpse into the early development of the game, confirming that the game would return to Vice City and include a dual protagonist system with male and female leads.
Rockstar then released the first trailer in December 2023 (apparently forced to release it earlier due to a leak). In the second trailer released in May 2025, the official trailer further revealed details of the story where protagonists Jason Duval and Lucia Caminos get caught up in a conspiracy after a failed robbery.
發售日期也經歷了多次調整：從最初規劃的2025年秋季，變成延後至2026年5月，最終終於定檔於今年11月19日。
Take-Two Interactive CEO: "We eat red meat for breakfast."
While Grand Theft Auto 6 already boasts phenomenal popularity, there's speculation that Rockstar might not need to go to such lengths for promotion. When asked by analysts whether Rockstar would simply "reap the benefits," Take-Two Interactive CEO Strauss Zelnick stated, "Quite the opposite. You're dealing with a team you've known for 17 years. People in this industry eat red meat for breakfast (meaning they're not vegetarian)."
This aggressive metaphor suggests that Rockstar will adopt a highly aggressive and dynamic marketing strategy. Strauss Zelnick foreshadowed that the marketing campaign will heat up significantly starting this summer, and promised that Rockstar's marketing team will deliver creative performances that will "stun" consumers.
First-year revenue is projected to exceed $30 billion.
The market has high hopes for the commercial performance of Grand Theft Auto 6, predicting that the game will sell 4000 million copies in its first year and generate more than $30 billion in revenue.
In addition, Take-Two Interactive also clarified some of the rumors:
• The game will not be a digital-exclusive.
• The game does not include generative AI content.
• GTA Online will continue to operate after the new game is released.
Furthermore, Take-Two Interactive emphasizes that the Grand Theft Auto series has become one of the most successful, iconic, and critically acclaimed brands in the entertainment industry, with the Grand Theft Auto series currently boasting nearly 4.65 million units sold worldwide.
而《俠盜獵車手6》第一支在2023年12月釋出的預告影片，打破YouTube平台非音樂影片首發觀看次數最高紀錄，在24小時內的觀看次數超過9300萬人次，而在2025年5月釋出的第二支影片，更在24小時內於跨平台累積超過4.75億觀看次數。
