Earlier"The Android Show: I/O Edition" announcementsIn the report, Nothing CEO Pei Yu revealed that Nothing Phone 3 will be launched this summer and the price will be set in the £800 range.
Compared to the price of 2 pounds when the Nothing Phone 580 was first launched in the UK market, the price of the Nothing Phone 3 is as high as 800 pounds (about NT$32255), which is a significant increase.
In addition to the impact of current factors such as inflation and tariffs, Pei Yu also emphasized that the Nothing Phone 3 will bring higher performance improvements. At the same time, through an upgraded software interface and the use of better materials, its value will correspond to the price increase of the mobile phone.
Nothing's previous models were mostly priced affordably, attracting the market with mid-to-high-end mobile phone performance and a unique appearance, coupled with designs that incorporate artificial intelligence functions. If the subsequent price is similar to mobile phone products such as the iPhone 16 or Pixel 9, it means that the Nothing Phone 3 will bring more obvious upgrades and will also change its product positioning. It also means that Nothing will compete with more first-tier brands in the high-end flagship mobile phone market.
