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Home Market dynamics

One year after launching the new PlayStation Plus subscription service, Sony emphasizes that more players are choosing to subscribe to the premium plan

Author: Mash Yang
December 2023, 06 - Updated on December 17, 2023
in Market dynamics, network, Dentou, Topics
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OnNew PlayStation Plus subscription serviceOne year after its launch, Nick Maguire, head of Sony's subscription business,displayMost players choose to subscribe to premium plans, far exceeding the number of users of basic and upgraded plans, and global players have spent more than 10 billion hours playing games using subscription services.

One year after launching the new PlayStation Plus subscription service, Sony emphasizes that more players are choosing to subscribe to the premium plan

This is an advertisement.

Nick Maguire expressed satisfaction with this performance, and also emphasized that Sony's gaming strategy was correct, that is, when new games from first-party works or partners are released, they will not immediately become part of the PlayStation Plus subscription service. Instead, new games will be sold through the PlayStation platform first, and only when the game reaches the end of its sales life will it be provided through the PlayStation Plus subscription service, thereby attracting more players to play.

Unlike Microsoft, which chooses to provide new games through the Xbox Game Pass subscription service as soon as possible, Sony believes that providing content in stages will attract different player groups and also expects to increase the popularity of the game.

From Sony's perspective, Microsoft's decision to offer its new game titles through the Xbox Game Pass subscription service is not only beneficial to Sony itself, but also hinders game content providers' opportunities to sell more games, and may even make many games difficult for players to fully enjoy.

However, Microsoft believes that this approach will give players more choices, and also emphasizes that game providers can reach more gamer groups through the Xbox SX Game Pass subscription service, thereby creating more high-quality game works.

Tags: MicrosoftNick MaguirePlayStationPlayStation PlusSonyXboxXbox Game PassMicrosoft
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Mash Yang

Mash Yang

Founder and editor of mashdigi.com, and student of technology journalism.

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