The Xiaomi Mi 17 series, Xiaomi's highly anticipated flagship imaging phone of the year, is about to officially enter the international market. Xiaomi has confirmed that it will unveil its international lineup at MWC 2026 on February 28th (Taiwan time) and will launch it in the Taiwan market on March 6th. However, those hoping for a "secondary rear screen" design may have to change their minds, because...Pro and Pro Max versions with rear screen designIt will obviously not be launched in overseas markets.
Following the successful launch of the Xiaomi 17 series in the Chinese market, Xiaomi is now expanding its global presence, confirming a global launch event at MWC 2026 in Barcelona, Spain, on February 28th at 1 PM UK time (9 PM Taiwan time). In addition to smartphones, Xiaomi will also showcase its overall ecosystem of AIoT smart wearables and home appliances.
Daniel Wu serves as the visual experience ambassador, and the main color, "Starry Green," is confirmed for overseas release.
To further enhance the high-end positioning of the Xiaomi 17 series and the Leica imaging aesthetics, Xiaomi has specially invited Daniel Wu, a well-known actor with international influence, to serve as the Xiaomi mobile phone imaging experience ambassador.
Regarding the product's appearance, according to the latest teaser video released by Xiaomi on its official social media, it has been confirmed that it has received widespread acclaim in the Chinese market.The Xiaomi 17 Ultra's main color is "Starry Green".It will undoubtedly be launched in the international version.
The New Wave of Imagery is arriving.
Mark your calendar 📝 February 28, 2026, 14:00 (GMT+1).
Join us for the launch of Xiaomi 17 Series. pic.twitter.com/EQ2pGQcHsc
- Xiaomi (@Xiaomi) February 20, 2026
Major lineup reshuffle: Pro version canceled, Leica Edition may become a global exclusive.
The most notable aspect of this globalization strategy is undoubtedly the adjustment of the product lineup.
It is understood that the Xiaomi 17 Pro and Pro Max versions with their unique "rear screen" design will obviously not be released internationally, meaning that overseas consumers will not be able to purchase these two special models through official channels.
However, Xiaomi seems to have another product strategy in place to make up for the shortcoming. Rumors indicate that...Xiaomi Mi 17 Ultra Leica EditionIt is highly likely to replace the Leitz Phone previously manufactured by Sharp and become the exclusive model for Leica Road.
More importantly, this Leica special edition will break with the past practice of Leitz Phones being exclusively sold in the Japanese market, and will instead be launched in the global market, which will be more attractive to Leica die-hard fans around the world.
The official announcement in Taiwan will be made on March 6th, with experiential activities kicking off in northern and central Taiwan.
For the Taiwan market, Xiaomi has confirmed that it will officially hold a launch event on March 6th. To allow consumers to experience firsthand the real-world shooting capabilities of the Xiaomi 17 series with its Leica-tuned audio, the company has planned a series of physical events emphasizing "experience first":
Leica Instant Light Chasing Experience Center:
• Dates: March 6 to March 8
• Location: Breeze Nanshan Outdoor Plaza, Xinyi District, Taipei City
• Content: Three light and shadow themed scenes will be created to simulate various light sources such as backlighting, portraits, and night scenes. Participants can enter a lucky draw by completing designated interactive check-ins.
A New Chapter in Imaging: Xiaomi New Product Showcase
• Taipei Event: March 7th to March 8th (Xiaomi Home Taipei Xinyi Vieshow Store)
• Taichung: March 14-15 (Xiaomi Home Taichung Yizhong Store)
• Content: Professional instructors provide in-depth analysis of image architecture and classic Leica functions, including hands-on guidance and exclusive purchase benefits.
• Registration method: Online registration is available through ACCUPASS starting today. A deposit of NT$100 is required (which will be fully refunded upon full participation in the event).
