After fining Apple 4 million euros in April this year for violating the Digital Markets Act, the European Commission stated that Apple is still violating the Digital Markets Act and demanded that Apple allow developers to offer promotions or related promotions through channels other than the App Store.
The European Commission believes that although Apple subsequently allowed developers to sell digital content within apps through other channels and third-party transactions, Apple still added unnecessary "obstacles" when conducting external transactions in an attempt to persuade users to use Apple's transaction tools to complete payment.
Under Apple's current practice, when users click on an external payment link within an app, a prompt will pop up indicating that they will be directed to an external website, and Apple will not be responsible for the privacy and transaction security of this link. Therefore, the European Commission has determined that in certain circumstances, it is guiding users to believe that there are risks in transactions through external links, and is actually intended to keep users using Apple's transaction tools.
The European Commission stated in a statement that if Apple does not make further improvements, it will be fined another 5% of its global market revenue. Apple responded later that it was disappointed with the European Commission's decision, pointing out that the European Commission hadThe ruling is nearly 70 pages long.It did not measure Apple's practices in a reasonable manner, and emphasized that Apple's practices took into account the privacy and transaction security of users in the European market. It believed that the European Commission only wanted Apple to provide its technology for free, which further showed that this ruling would be detrimental to market innovation and competition, and would also be detrimental to the development of Apple products.
Apple will now meet the June 6 deadline set by the European Commission's ruling.lodge an appeal.
