Following Safari, iOS, iPadOS, and the App Store, Apple may be adding more services to the suite.EU Digital Markets Act (DMA) is subject to strict regulation. The European Commission earlier...AnnounceAccording to data received from Apple, its Apple Maps and Apple Ads services may have reached the "gatekeeper" threshold as defined by the Digital Markets Act.
This means the EU will conduct an assessment over the next 45 days to decide whether to formally add these two services to the gatekeeper list, requiring them to comply with a series of strict regulations, such as not favoring their own products and not locking users.
Threshold: 4500 million monthly active users; Apple refutes this with data.
According to the Digital Markets Act, a service may be designated as a "gatekeeper" if it has more than 4500 million monthly active end users and 10000 annual business users over the past three fiscal years.
However, Apple is not willing to accept this entirely.Reuters NewsThe report states that Apple has submitted a formal objection and will engage in discussions with the EU, emphasizing that these two services should not be designated as "gatekeepers."
Apple: Extremely low market share, not a major player in the market.
Apple's main argument is that its influence in the EU market is limited:
• Apple Maps:Officials claim that its usage in the EU is very limited, far less than that of competitors such as Google Maps.
• Advertising services:Apple also denied that its advertising business was a major player in the EU online advertising market, emphasizing that its market share was negligible compared to the advertising services of Google, Meta, TikTok, and even "X".
In a statement, Apple said, "We look forward to further explaining to the European Commission why Apple Maps and Ads should not be designated as gatekeepers."
