Related news claimsThe U.S. Department of Justice is preparing to sue Google for monopolizing the advertising market. It is currently in talks with many content publishers to obtain more evidence of Google's dominance in the advertising market. The lawsuit will be filed as early as next month.
Before this, Google's advertising business had been questioned whether it involved market monopoly, and even the US Senate had questioned whether it involved market monopoly.callGoogle split its online advertising business to avoid affecting competition in the advertising market.
Google is rumored to be combining its advertising bidding and advertising publishing businesses.SplitBy becoming a subsidiary of its parent company Alphabet and maintaining parallel operations with Google's existing businesses, it can avoid the US government's plan to use new laws to regulate the development of large technology companies, and at the same time prevent the European Union from intervening in monopoly investigations.
However, in response to the possible prosecution by the US Department of Justice, a Google spokesperson said that its advertising technology actually helps more small and medium-sized enterprises reach customers in the global market and can generate greater market benefits with relatively low investment costs.
Currently, Google's main source of revenue is still advertising. If the development of its advertising business is hindered, it will inevitably affect its revenue results. Therefore, from Google's point of view, it obviously must try to avoid being accused of market monopoly.
