Bloomberg News reporter Mark Gurman in the new issue of"Power On" columnIt was revealed that Apple plans to launch a completely redesigned iPhone in 2027 to celebrate the 20th anniversary of the product. The model may adopt more glass-textured elements and the overall price may also be higher.
Will the 20th Anniversary iPhone be more expensive due to tariff changes?
However, given the US government's current policy of increasing tariffs on China, Apple's 20th anniversary model may become more expensive (at least for the US market) due to tariffs.
In the past, if Apple's new iPhone designs adopted more new technological design elements, they would usually be priced higher than previous iPhone models. For example, the iPhone X, launched in 2017 and the first to adopt the Face ID interface design, was sold at US$999 at the time, which was much higher than the iPhone 8 and iPhone 8 Plus released at the same time, which were priced at US$699 and US$799 respectively.
Usually, new phones that adopt new technological design elements are usually assembled and produced in China. The reason is that Chinese contract manufacturers have accumulated considerable assembly and production experience, and therefore can ensure the quality stability of the products. Although Apple has currently transferred the production of some iPhone models to India, the main models are still assembled in China.
Even now, Apple plans to reduce the number of iPhone models sold in the United States in response to the new tariff policy proposed by the Trump administration.Moving production from China to IndiaHowever, it is still possible that because the 20th anniversary model uses new technological design, this product still needs to be produced in China, and will be sold at a higher price in the United States.
Since the Trump administration's new tariff policy is still subject to change, many market opinions are still waiting to see whether the Trump administration will propose a different approach after the previously proposed 90-day extension period ends. Therefore, Apple's subsequent product pricing strategy may also be adjusted due to tariff issues.
Will the successor model of iPhone 16e be updated every year?
On the other hand, although Apple’s iPhone 16e, launched this year, adjusted the positioning of the previously launched iPhone SE to make it part of the mainstream iPhone models in the market, whether it will be adjusted to maintain annual updates in the future has obviously become a focus of market attention.
Mark Gurman reported that Apple has not yet decided whether to update iPhone models with the suffix "e" every year.
However, Google has currently maintained its focus on launching mid-range models in the Pixel series with the suffix "a" at the end of their names. Samsung also currently maintains its annual launch of products with the suffix "FE" at the end of their names. Perhaps after Apple reconsiders the product positioning of the iPhone 16e, it may also adjust its product update cycle.
