Sony announced today (June 6) the launch of the 28 BRAVIA XR series of TVs in Taiwan, and confirmed that after a 2023-year hiatus, supermodel Lin Chi-ling will once again serve as its annual spokesperson.
The 2023 BRAVIA XR series TV models introduced to the Taiwanese market include the A95L with a QD-OLED display panel and the A80L with an OLED display panel design. It also includes the X95L with a Mini LED display panel design and the X90L with a Full Array LED display panel design. The screen display supports 4K 120Hz frame refresh rate and VRR variable refresh rate, etc. It also supports Pure Stream ultra-high-definition streaming mode, as well as IMAX Enhanced and Netflix adaptive color matching mode.
其中，A95L提供55吋、65吋及77吋規格，A80L則提供55吋與65吋選項，而X95L則提供65吋、75吋與85吋規格，X90L分別提供55吋、65吋、75吋與85吋，所有引進機種均搭載BRAVIA XR感知智慧處理器，並且全數在日本境內生產製造。
All 2023 BRAVIA XR series TVs are equipped with XR True Color Max and Pro color technologies, and enhance display contrast through XR OLED Contrast Enhancement Pro, XR Contrast Enhancement 20 or XR Contrast Enhancement 10. In addition, the dynamic image display effect can be improved through XR OLED Ultra Smooth Flow and XR Ultra Instant Sharpness technology. The sound part can be enhanced through the advanced version of flat-screen sound field technology or the advanced version of multi-domain surround sound field technology.
The TVs themselves are all powered by Google's Android TV operating system, supporting Apple AirPlay 2, HomeKit, Chromecast, and Google Home connectivity. Other features include a Game Menu for an enhanced gaming experience, an energy-saving mode, and a BRAVIA CAM camera application that detects the user's position through the camera lens and automatically adjusts screen brightness, soundstage, and voice zoom.
For content, it is equipped with the BRAVIA Core video platform, and can use streaming video services such as Netflix and Disney+ through Android TV, or download various application services through the Google Play Store to expand the video function.
此次在台推出機種，部分規格如A80L、X90L已經陸續在台灣市場銷售，而X95L則預計在7月初上市，A95L則要等到9月才會正式引進台灣市場。
