Recently, there is news that this year's Tokyo Game Show will still be heldAdjusted to online formatLater, the organizer, the Computer Entertainment Suppliers Association (CESA), also made an official statement earlier. In addition to confirming that the content of the Tokyo Game Show 9 exhibition will be presented online from September 30 to October 10, various game companies will still set up physical booths at the Makuhari Messe used in the past, and open to media and influencers to apply for admission for interviews, and to actually experience new game content.
Compared with the recent confirmation that it will be fully adjusted to an online formatE3 2021The Tokyo Game Show made such adjustments, obviously considering that it is easier for game companies to exhibit and for the media to report smoothly. At the same time, it can also spread the publicity effect of games and exhibition content through the influence of Internet celebrities. To some extent, it can be said to have achieved a balance between different needs.
According to the Computer Entertainment Suppliers Association, the four-day show will feature new titles from various game companies via livestreams. Free demos will also be available whenever possible, allowing online viewers to download and experience them at home. Furthermore, the Tokyo Game Show's merchandise section, which has historically attracted significant consumer spending, has been partnered with Amazon Japan to create a dedicated shopping area, allowing players to directly purchase show-related merchandise and even receive shopping guidance in conjunction with the livestreams.
Due to the complete switch to an online presentation, this year's Tokyo Game Show will also be completely free to attend.
It is worth mentioning that in addition to YouTube, Twitter, Niconico, Twitch, and Facebook, in order to attract the attention of Chinese players, this time, it also cooperates with Chinese live broadcast platforms such as Douyin, Douyu, and Bilibili, so that players in Japan, China, Europe and the United States can participate in this year's Tokyo Game Show.
