After persistent requests from Taiwanese consumers, Taobao has finally announced the launch of its highly anticipated "88VIP" membership service in Taiwan in mid-October! This means that longtime Taobao fans in Taiwan will be able to subscribe directly using Taiwanese credit cards. With five key benefits, including year-round 5% off discounts, shopping festival coupons, daily red envelopes, free return shipping, and dedicated customer service, shopping on Taobao becomes even more affordable and enjoyable.
Take action before Double 11 to consolidate the loyal user market
Since launching its "88VIP" membership service on August 8, 2018, Alibaba Group has continuously attracted more loyal users by integrating its platform resources. These memberships are categorized into "Shopping Cards," "Lifestyle Cards," and an "All-in-One Card" that combines the benefits of both. The "Shopping Card" service, launched first in the Taiwan market, focuses on shopping discounts, allowing users to directly purchase the same product at a better price.
By announcing this news before the Double 11 shopping festival, Taobao clearly hopes to expand its loyal fan base in Taiwan through the "88VIP" membership service and seize market advantage during the annual shopping festival. Previously limited to users in China, the company's move to a more convenient application process in Taiwan demonstrates Taobao's commitment to its Taiwanese users.
The five benefits of the "88VIP Shopping Card" make Taobao shopping more economical and less burdensome
For Taiwanese consumers, applying for the "88VIP Shopping Card" will provide them with the following five benefits:
• 95% off millions of products:As long as you purchase products marked with [88VIP 9.5% off], you can enjoy a 95% discount, and there is no limit to the number of discounts and the amount. The product range covers millions of items including home furnishings, 3C, clothing, etc.
• Big promotion coupons:During major shopping festivals such as Double 11 and 618, Taobao will provide 88VIP members with additional limited-time exclusive platform and merchant coupons, which can be combined with other discount plans to make shopping more economical and cheaper.
• Daily Red Packet:You can receive a RMB 2 red packet every day, which will bring you more small pleasures when shopping.
• Return shipping fee:You can enjoy a RMB 288 credit per year to offset return shipping costs, with a maximum credit of RMB 25 per time and a maximum credit of RMB 50 per month, making return costs no longer a burden.
• Dedicated customer service:We provide manual customer service 24/7 to handle VIP purchases online, ensuring a more secure shopping experience.
Activate in three steps and pay easily with Taiwan credit cards
As for the activation method, it only takes three steps to complete:
1. Open the Taobao app and click "My Taobao" in the lower right corner to enter the 88VIP page.
2. Check whether you are eligible to purchase the annual fee of RMB 88.
3. If eligible, select the "Shopping Card" page and select "Activate 1 Year". After confirming the activation amount, you can use a credit card or other means to pay the subscription fee. After the payment is successful, you will receive a one-year membership.
From no-card holders to loyal users, Taobao continues to expand into the Taiwanese market
Liu Huijuan, general manager of Taobao Tmall Overseas in Taiwan, Japan and South Korea, said that continuously improving the consumption experience of different user groups has always been a key strategy for Taobao's growth in the Taiwan market. Therefore, the cross-border cash on delivery service previously launched for "cardless" and "student" groups will solve the pain point of being able to easily buy Taobao products without a credit card.
The "88VIP" membership service has been a highly anticipated feature among Taiwanese fans. Liu Huijuan further explained that she has observed a steady growth in the number of loyal fans in the Taiwanese market in recent years, with both high average order value and frequent purchases. To reward long-time Taobao users, this year, they are working to allow consumers in Taiwan to purchase "88VIP Shopping Cards" directly with Taiwanese credit cards before Double 11. This will provide direct and substantial discounts, allowing users to purchase the same products at a more affordable price.
Liu Huijuan further emphasized that "loyal users with good shopping reputations" are a core group that Taobao values highly and a key factor in its continued investment in developing new service experiences. In the future, Taobao in Taiwan will continue to offer more exclusive rewards and service upgrades to reward high-quality users, and continue to expand the number of Taobao's loyal customers.
Author's opinion: Membership economy becomes the key to the next wave of growth for China's e-commerce platforms
Taobao's launch of its "88VIP" membership service in Taiwan, prior to the Singles' Day shopping festival, clearly demonstrates its commitment to retaining loyal users through its membership model and standing out in the increasingly competitive e-commerce market. By offering substantial discounts, subsidized return shipping, and dedicated customer service, the platform aims to attract more consumers to continue shopping on the platform and become long-term customers.
On the other hand, from previously addressing the consumption pain points of those without a card to now further targeting loyal users with higher spending amounts and more frequent purchases, Taobao's layout in the Taiwan market has entered a deeper "intensive cultivation" stage. It is expected that there will be more obvious market competition with more local e-commerce service providers in Taiwan.
For consumers, under the continuous competition among e-commerce platforms, they will obviously be able to get more shopping discounts and better service experience, and may also expect other e-commerce platforms to follow suit and provide more attractive membership service content.
