Valve executives reveal Steam Machine pricing strategy: No console subsidies, prices will be aligned with current PC market rates.
Valve's recent announcement of the new Steam Machine has once again stirred up the gaming market, but regarding the "price" of this living room gaming console, the official statement has finally become clearer. In an interview with the "Friends Per Second" podcast on Skill Up, Valve team member Pierre-Loup Griffais revealed that the new Steam Machine will not adopt a subsidy strategy, and its pricing logic will be closer to the current PC market. Not selling a loss-making product, the target is "the price range of a comparable DIY PC." Typically, home game consoles (such as PlayStation or Xbox) are priced below cost or with very low profit margins, recouping profits through subsequent software sales. However, Pierre-Loup Griffais clearly stated that the Steam Machine will not follow this path. He pointed out, "If you assemble a PC from parts and achieve essentially the same performance level, that's roughly the price range we're targeting." Nevertheless, Pierre-Loup Griffais emphasized that Valve's goal remains to make it a "good deal" in its performance tier. He explained that the Steam Machine possesses many features that are "actually very difficult to build" for a DIY PC (referring to its compact design, hardware and software integration, and SteamOS experience). Regarding the specific price, Pierre-Loup Griffais stated that nothing is finalized yet because many variables in the supply chain are still fluctuating, making it difficult to give a precise price at this time. Focusing on a mid-range balance, a Pro version may be available in the future. In the interview, Pierre-Loup Griffais also revealed an interesting piece of information: Valve is indeed interested in launching a higher-end "Steam Machine Pro." However, the current development focus remains on this "mid-range" product. Valve believes that the current specifications represent the best balance between "affordability" and "performance achieved"...







