Even Uber is doing your year-end review! YOUBER reveals how many rides you took and how many food deliveries you ordered this year.
Every year-end, social media is flooded with annual reviews from various services. This "recap" trend has finally reached Uber, which recently launched a new feature called "YOUBER." This feature not only tracks the number of rides a user has taken and where they've been over the past year, but also reveals how many late-night snacks they've ordered on Uber Eats. Uber knows your food delivery addiction best. The "YOUBER" feature integrates user data from both Uber and Uber Eats, analyzing not only total trips and most frequently visited locations, but also your spending habits. For example, does it particularly favor the more comfortable Uber Comfort vehicles, or how many times have you repurchased meals from the same restaurants throughout the year? Interestingly, if you have extremely high loyalty to a particular restaurant, YOUBER will even notify you that you've become one of the restaurant's "top 1% customers." Whether this is an honor or a public shaming of your food spending is a matter of opinion. Are you a "food delivery darling" based on 14 personality traits? Continuing Spotify's style of psychological quizzes, "YOUBER" has also designed 14 "Uber Personality Traits." The system categorizes users based on their usage habits: • Do-Gooder: Awarded to environmentally conscious users who support Uber Electric vehicles. • Rise & Shiner: Specifically for those who call a ride early in the morning. • Delivery Darling: Describes users who are "born for all kinds of delivery" and are extremely dependent on Uber Eats. Of course, this data can be directly shared to social media platforms such as Instagram via the "Share this Story" button, allowing users to share their travel and dining experiences with friends. Currently, it's only available in the US; Taiwan remains to be seen. The "YOUBER" feature is currently available in the US, where users can access it through the app's homepage or account page. There is no further information yet regarding whether a localized annual review will be launched in Taiwan. Corporate Lunch Trends: Salads Dominate the US Workplace...









