HP's dual gaming brands merge! OMEN officially joins the HyperX universe, with a high-spec RTX 5090 laptop and a "brain-reading" headset launching simultaneously.
At CES 2026, HP announced a major brand strategy adjustment. To provide gamers with a more consistent and complete gaming experience, HP announced the integration of its gaming PC brand OMEN and peripheral brand HyperX, placing them under the unified HyperX brand. Along with the brand integration, HP unveiled several new products bearing the HyperX name, including what is claimed to be the world's most powerful gaming laptop with fully integrated cooling, a QD-OLED screen using next-generation panel technology, and even a high-tech headset that can read brainwaves. HyperX OMEN MAX 16: Unlocking the Performance Beast of the RTX 5090. As the first flagship model after the brand integration, the HyperX OMEN MAX 16 is clearly well-prepared. This laptop emphasizes "uncompromising performance," with top-of-the-line specifications featuring an NVIDIA GeForce RTX 5090 graphics card and an Intel Core Ultra 200HX series (or AMD's new Ryzen AI) processor. To handle these top-tier hardware components, HP redesigned the OMEN Tempest Cooling Pro system. Through a third fan and automatic cleaning technology, the system achieves an impressive 300W of power consumption, a 50W increase over its predecessor. In addition to core performance, keyboard responsiveness is improved by four times, while retaining full-size arrow keys. The display is a 16-inch OLED 240Hz panel, and the software incorporates OMEN AI, emphasizing automatic optimization of OS and hardware settings for different games, eliminating the need for manual adjustments. Visual and operational upgrades: QD-OLED screen and arcade controller. Regarding the display devices, the new HyperX OMEN...








