Tag: Fuji

Fujifilm has announced the development of the GFX ETERNA, its first professional film camera featuring a large-format sensor, aiming to become a leader in a new era of filmmaking and create timeless masterpieces. The name GFX ETERNA is derived from Fujifilm's earlier ETERNA series of professional film negatives designed for cinematic shooting. In terms of hardware specifications, the GFX ETERNA uses the GFX 102MP CMOS II HS sensor, approximately 1.7 times the size of a full-format sensor, paired with the X-Processor 5 image processor. It is essentially the same as the previously released medium format camera, the GFX100 II, but incorporates more features for cinematic shooting. Fujifilm also stated that it is developing a new power zoom lens with a focal length equivalent to 32-90mm, as well as an adapter compatible with the PL-MOUNT cinema lens mount, allowing the GFX ETERNA to use a wider range of cinematic lenses. GFX ETERNA is expected to be showcased at the InterBEE 2024 event held at Makuhari Messe in Chiba, Japan, and is expected to be officially launched in 2025.

Fujifilm Information, formerly known as FUJI XEROX, announced a collaboration with the Industrial Technology Research Institute (ITRI) of Taiwan to recycle waste toner as a raw material for environmentally friendly coatings, thereby further promoting the circular economy through the recycling and reuse of waste toner cartridges. Fujifilm Information explained that its early toner disposal methods involved discarding it through relevant procedures. Since 2006, it has been fully engaged in the recycling and dismantling of waste toner cartridges, recycling the iron parts into various iron products, and reusing the plastic and paper parts through recycling processes. The waste toner is recycled by its Japanese partner, primarily used as a reducing agent in the steel production process. To further increase the recycling rate of waste toner cartridges and promote a more circular economy, Fujifilm Information Technology Co., Ltd. has partnered with the Industrial Technology Research Institute (ITRI) of Taiwan. Through media alteration and dispersion technology, recycled waste toner can be stabilized in water and transformed into water-based black paste, replacing the carbon black material in original paint raw materials. This allows for the formulation of various color-coated water-based paints. ▲Through media alteration and dispersion technology, recycled waste toner can be stabilized in water and transformed into water-based black paste. The water-based paint, 100% converted from toner, not only meets Taiwan's CNS4940 water-based cement paint (latex paint) standard, but also underwent field testing and verification in various fields in May of last year using dark gray, grass green, and white paints. In January of this year, its actual coating performance was confirmed to meet environmental protection requirements. According to Fujifilm Information Technology Co., Ltd., this technology, developed in collaboration with ITRI, will enable the complete recycling of waste toner, with an expected annual recycling capacity of 65 tons. In addition, regarding competitor Epson's confirmed plan to discontinue laser printer sales by 2026 and focus on inkjet printers in the future, Fujifilm Information stated that it has already begun evaluating the development of laser printers. It plans to collaborate with the Industrial Technology Research Institute (ITRI) of Taiwan to increase the recycling rate of waste toner, promoting sustainable development through a dual-track approach. ▲Through media transformation and other processes, waste toner (right) is transformed into black paste (left), replacing carbon black in paint raw materials. ▲Through formulation, it can be made into various color-coated water-based paints, even meeting Taiwan's CNS4940 water-based cement paint (latex paint) standard. ▲It can be used to coat various building material surfaces.  

The Fujifilm X-Pro 3, a new camera previously teased at the X Summit event in Shibuya, Tokyo, has been officially unveiled. It will be officially released later this fall, available in black, deep black, and deep silver. The black body-only version will be priced at $1800, while the deep black and deep silver versions will be priced at $2000. As previously teased, the X-Pro 3 features a small LED panel on the outside of the flip-out screen that simulates traditional film images. The LCD panel used for framing requires pulling the flip-out screen outwards to operate. Furthermore, Fujifilm has changed the X-Pro 3's body to titanium, reducing overall weight while maintaining durability. The deep black and deep silver versions feature an enhanced scratch-resistant surface, emphasizing approximately 10 times more scratch-resistant than stainless steel. Fujifilm has also made improvements to the hybrid optical and electronic viewfinder used in the X-Pro 3, further enhancing clarity and viewing angle. The electronic viewfinder has also been enhanced with improved resolution, contrast, and brightness adjustments, making it easier for users to frame and shoot. In terms of specifications, the X-Pro 3, like the X-T3, features a 2610-megapixel X-Trans 4 sensor and an X-Processor 4 quad-core image processor, supporting ISO 160-12800. In keeping with the "retro" design, Fujifilm has also added a Classic Negative shooting effect to the X-Pro 3, which simulates the shooting effect of Fujicolor Superia color film, allowing users to manually adjust the color tone. In addition, the device does not have a 3.5mm headphone jack, but it retains a 2.5mm microphone jack. The video recording function supports 4K@30fps or 1080P@120fps, the memory card supports SDXC UHS II standard, and it also has a USB-C 3.1 Gen1 port.