Amazon's Alexa+ assistant service launches a web version! Fire TV interface undergoes major redesign: rounded visuals and 30% faster speed.
At CES 2026 this year, Amazon not only announced new hardware products but also updated its software services, announcing the rollout of its generative AI assistant Alexa+ to the web, freeing users from the limitations of Echo or Fire devices. Simultaneously, the Fire TV interface, the core of living room entertainment, underwent a major redesign, emphasizing a more modern visual language and faster response times. Alexa+ Web Version: No Echo Required, Targeting ChatGPT Previously, to use Alexa+, users could only access it through Echo-compatible smart speakers or Fire devices. Now, Amazon's announcement of a web version of Alexa+ means users no longer need a specific Amazon device; they can simply connect to an internet-connected device and access the Alexa.com website. This service will be prioritized for Alexa+ Early Access users. The web version's functionality will be consistent with existing Alexa+ on Echo devices, Fire TVs, or tablets. Users can ask it basic questions, perform complex tasks (such as customizing recipes based on dietary restrictions), and even directly control smart home appliances or make restaurant reservations. In addition, the web interface will include a navigation sidebar for easy access to frequently used functions. This move is seen as Amazon's attempt to break down hardware barriers and directly compete with rivals such as OpenAI ChatGPT and Google Gemini on the browser side. Fire TV Interface Overhaul: Rounded Corners, 30% Performance Improvement In terms of living room entertainment, Amazon unveiled a brand-new Fire TV UI. The most noticeable change is in the visual design: all program and movie posters and app icons have been redesigned with rounded corners. Amazon has adjusted the interface spacing, making the overall visual experience more spacious and modern, and optimized the fonts and color gradients. Besides looking better, speed is also a key focus. Amazon stated that by rewriting the original Fire TV software code, the new interface's smoothness has been significantly improved, with speeds increasing by 20% to 30% in some situations. Key Feature Updates: • Pin More Apps on the Home Page: Previously, users could only pin 6 apps; now, they can pin up to 20 streaming service apps below the recommended content. • Remote control functionality upgrade: Press the "Menu" button to quickly access Art, Photo, and Game functions; long press the "Home" button to bring up the quick panel, which can control settings or connected Ring cameras. ...








