The 20th KKBOX Chart Awards will feature Golden Melody Award winner Tanya Chua as the ambassador, with 18 musicians from home and abroad, including Super Junior, performing.
KKBOX announced today (February 11th) that the 20th KKBOX Music Awards, scheduled to be held at the Kaohsiung Arena on April 19th, will be hosted by Golden Melody Award-winning singer Tanya Chua as the ambassador and rising all-around idol Huang Wei-Chin for the second time. They also announced 18 domestic and international musicians and groups who will be participating in the performance. ▲The 20th KKBOX Music Awards are scheduled to be held at the Kaohsiung Arena on April 19th. The 20th KKBOX Music Awards will feature 18 domestic and international musicians and groups, including AKASAKI, Mei Show Group, Ding Dang, Chen Hua, Wen Lan, Lollipop, Mango Jump, MARZ23, 911, OSN, Ozone, Patrick Brasca, SUPER JUNIOR-D&E, SUPER JUNIOR-LSS, Tanya Chua, Lin Chia-Chien, W0LF(S), and Huang Wei-Chin. The awards are expected to be broadcast through the official KKBOX YouTube channel and Facebook fan page, as well as platforms including PTS, ETtoday, LINE TODAY, TVBS, Chunghwa Telecom MOD, and Chunghwa Telecom Hami Video. In addition to announcing the 20th edition of the KKBOX Music Chart, KKBOX also explained that since its founding in Taiwan in 2005, it has become the world's first legal music streaming platform, accumulating over 100 billion listens and nearly 50 million playlists. The KKBOX Music Chart, which began in 2006, has also accumulated over 100 million views. ▲Founded in Taiwan in 2005, KKBOX became the world's first legal music streaming platform, accumulating over 100 billion listens to date and nearly 50 million playlists. This milestone reflects its commitment to audience segmentation and diverse musical styles, which will shape the future of music. After more than 20 years of development, Yeh Chan-yun, General Manager of KKBOX Asia Pacific Business Region at KOSTA, stated that KKBOX currently adds an average of 70,000-80,000 songs daily, and over 28 million songs annually in the past two years. Album sales have also increased more than 85 times, demonstrating that continued technological advancements are fueling the music industry's continued growth. Listener listening time has more than doubled, the number of uniquely requested tracks per week has more than doubled, and the number of artist songs requested per week has more than doubled. Many songs have even broken geographical barriers and become popular in different countries and regions. Furthermore, under this wave of digital music development, the Chinese music market has also shown significant growth, including a more than 1410-fold increase in the number of singles, a more than 45-fold increase in the number of albums, a more than 1110-fold increase in the number of single releases, and a more than 30-fold increase in the number of album releases. ▲Ye Zhanyun, General Manager of KKBOX Asia Pacific Business Region and KKBOX, noted that with the recent active short video market, KKBOX has observed that the average length of popular songs played over the years is less than 4 minutes, which has driven the number of plays for songs appearing in short video content. For example, TikTok successfully boosted the play count of Billboard's top songs in the United States, and many songs appearing in Chinese short videos have also become popular playable tracks on KKBOX. Regarding the future development trend of digital music, Ye Zhanyun believes that segmentation and more diverse musical styles will be the future trend. He also expects more songs to be produced at a faster pace and spread rapidly through online social media, thereby doubling the listening time of songs. While observing the trend of content creation using artificial intelligence, KKBOX currently prioritizes compliance with existing Taiwanese regulations. However, given the increasing prevalence of AI-generated content in recent years and its growing role as a creative tool, and even the recent shift in the US Copyright Office's stance to allow AI-generated content modified under human instructions to be protected by copyright law, Yeh Chan-yun stated that KKBOX will continue to adhere to local Taiwanese regulations. Furthermore, because content provided by partners is currently reviewed, AI-assisted creation is not expected to become widespread on the KKBOX platform in the short term. However, Yeh also indicated that the trend of AI-assisted creation is expected to become mainstream in the future, and KKBOX has already observed this phenomenon and may make corresponding adjustments in the future. Regarding KKBOX's current lossless audio service, Yeh explained that it will use the highest original audio quality provided by partners, without additional AI or other technologies to enhance the audio performance. Therefore, if the original audio quality provided by a partner is only at the HD standard, it will not be upgraded to a higher standard through additional technology, ensuring a more realistic audio presentation.