Yahoo is rumored to be selling its AOL business for $14 billion, with Italian tech group Bending Spoons a potential buyer.
Reuters reports that Yahoo is in final talks with Italian technology group Bending Spoons to sell its AOL business for approximately $14 billion. If the deal goes through, it will usher in a new chapter for the brand that once spearheaded the internet age. Yahoo, currently controlled by private equity firm Apollo Global Management, acquired approximately 90% of Yahoo from US telecom operator Verizon for $50 billion in 2021. Since then, Yahoo has made numerous business adjustments. Regarding the reported sale of its AOL business, Yahoo, Apollo Global Management, and Bending Spoons all declined to comment. AOL's history and turning points: AOL was once a symbol of the internet generation, known for its iconic "You've Got Mail" email notification sound and massive user base. In 2000, it even attempted the largest merger in history with Time Warner, but ultimately failed due to regulatory pressure and asset impairment. In recent years, AOL's business model has gradually shifted towards advertising and subscription services, including products such as LifeLock identity theft protection, LastPass password management, and McAfee multi-layered security protection. According to internal sources, AOL.com's traffic has grown by 20% in the past year, with the growth rate among users aged 25 to 54 exceeding that of those over 55, indicating that its brand still has considerable market appeal. Bending Spoons, headquartered in Milan, is one of the most watched startups in the European tech scene in recent years. The company focuses on acquiring underperforming or transforming tech brands, then revitalizing them through product redesign and operational optimization. In 2024, Bending Spoons completed a new round of financing, reaching a valuation of $25.5 billion, becoming one of the few Italian tech "unicorns," and currently boasts over 3 million monthly active users globally. Recently, Bending Spoons has made a series of acquisitions, including file-sharing platform WeTransfer, and last month's announcement of the $13.8 billion privatization of video platform Vimeo, its largest acquisition to date. If the AOL business transaction goes smoothly, it will not only further expand Bending Spoons' application and content ecosystem, but also help its future IPO (Initial Public Offering) in the US market. While AOL is no longer a major player in the internet age, its massive user base and brand recognition will be a significant advantage for Bending Spoons, which excels at digitizing traditional brands...

